Sales 2.0 Pioneer Anneke Seley Talks about Social Selling
Anneke Seley is a pioneer in creating high-performance, high-profit inside sales teams. As the 12th employee at Oracle, she was the architect of Oracle’s ground-breaking inside sales team. She is co-author of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology (www.sales20book.com) and a frequent speaker on innovative sales practices and technology (“Sales 2.0”).
Today, as the Evangelist and Founder of Reality Works Group (formerly Phone Works,) Anneke oversees a group of the industry’s best sales consultants who work with companies to achieve high-performance, measurable, scalable, predictable results using professional inside sales teams.
Here are highlights from the full audio interview:[audio:http://www.thesalesfoundry.com/videos/anneke Seley Interview July 2012.mp3|titles=Anneke Seley Interview]
- Anneke defines Sales 2.0 and it subcategory, Social Selling
- From her work with major corporations, she observes that few have a formal Social Selling strategy. Most companies are encouraging grass-roots effort by sales reps and some aren’t doing anything with Social Selling.
- She shares 3 success stories from an individual seller, a small company, and a large corporation (IBM).
If you would you like to hear me interview another sales expert, register for the free webinar, “Selling in a New Economy” on August 1. bit.ly/Lvy5hz