Sales 2.0 Pioneer Anneke Seley Talks about Social Selling

VengresoUncategorized Sales 2.0 Pioneer Anneke Seley Talks about Social Selling

Sales 2.0 Pioneer Anneke Seley Talks about Social Selling

Anneke Seley is a pioneer in creating high-performance, high-profit inside sales teams. As the 12th employee at Oracle, she was the architect of Oracle’s ground-breaking inside sales team. She is co-author of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology (www.sales20book.com) and a frequent speaker on innovative sales practices and technology (“Sales 2.0”).

Today, as the Evangelist and Founder of Reality Works Group (formerly Phone Works,) Anneke oversees a group of the industry’s best sales consultants who work with companies to achieve high-performance, measurable, scalable, predictable results using professional inside sales teams.

Here are highlights from the full audio interview:

[audio:http://www.thesalesfoundry.com/videos/anneke Seley Interview July 2012.mp3|titles=Anneke Seley Interview]
  • Anneke defines Sales 2.0 and it subcategory, Social Selling
  • From her work with major corporations, she observes that few have a formal Social Selling strategy. Most companies are encouraging grass-roots effort by sales reps and some aren’t doing anything with Social Selling.
  • She shares 3 success stories from an individual seller, a small company, and a large corporation (IBM).

If you would you like to hear me interview another sales expert, register for the free webinar, “Selling in a New Economy” on August 1. bit.ly/Lvy5hz

Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

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