Sales Prospecting Tips: Sales Techniques for Finding Sales Leads Every Day

VengresoBlog Post Sales Prospecting Tips: Sales Techniques for Finding Sales Leads Every Day
Sales Prospecting Techniques

Sales Prospecting Tips: Sales Techniques for Finding Sales Leads Every Day

Your reps have many tools available for sales prospecting but one of the most powerful and effective are sales video messages.

Video in emails helps sellers stand out from the competition, grabbing the prospect’s attention, while connecting more effectively with the viewer. For instance, video allows sellers to show empathy and emotion when communicating — something that is harder to do through written text (unless they are masterful poets!).

In another article in our blog, Vengreso’s CSO, Kurt Shaver, shares a sample script that any sales rep in your team can adapt to record sales prospecting videos, identifying pain points, providing value and setting up a meeting.

Here I want to share a real life story about a client who transformed a sales lead from cold to hot with a sales video message.

In the video below Christopher Orechia shares his experience after attending our Selling with Video Training program. While watching the video, you’ll learn some tried and tested prospecting techniques to find sales leads every day, and pick up some valuable sales prospecting tips and techniques.

If you prefer text over video, just keep on reading…

Note:
At the time of the interview (2017), Chris served as the Manager of Premium Partnerships for the New York Jets. In his role, Christopher helped the business achieve organizational goals through the Jets and Met Life Stadium’s unique partnership platform. With a wide range of current and prospective clientele, his business approach consisted of traditional B2B strategies (cold calling, email, networking events, etc.) along with outside-the-box methods including LinkedIn® Sales Navigator, OneMob, Zoominfo, Targeted Industry Campaign Mixers, and the list goes on.

Christopher had a wide range of industries to cater to as an executive for the New York Jets, but his sales strategy was to focus on colleges and universities, due to his past success in that market. Prior to his time in New York, Chris spent over seven years working primarily with universities and prep schools in a variety of selling and managerial roles. A few of his noted clients were the NCAA (University of Redlands), American Hockey + AEG Sports (Ontario Reign), and the NBA (Phoenix Suns).

The #SalesTechnique @ChrisOrechia uses to catch a prospect’s attention. #SalesTraining with @M_3jrClick To Tweet

Chris’ story begins when he was reaching out to alumni relations offices for a special program. He tried all the sales prospecting techniques in the book—cold calling, emails, knocking on doors—but it just wasn’t working, and his prospects continued to be cold.

After attending our Selling with Video Training program, he learned how to integrate videos into his sales emails. He started including some testimonials from past clients in his messages and soon got a reply from a sales prospect: “Just got your video message. Nice touch!” This email from the prospect signals that this cold lead was now warm. Following two hours of talking within a week and a half, Chris had three board directors to join in on a conference call.

'Just got your #videomessage. Nice touch!’ @M_3jr reads a message to @ChrisOrechia by a #salesprospectClick To Tweet

A bonus: this prospect gave Chris a referral!

What’s Chris’ takeaway from the Vengreso training? He shares that it’s important for executives like him to think out of the box with efficiency. Think creatively, then devise action steps—like what he did with his OneMob video.

Think out of the box with efficiency - @ChrisOrechia shares lessons from his video #SalesTraining w @M_3jrClick To Tweet

You can connect with Chris Orechia through LinkedIn®. Watch other customer testimonials here.

Achieve Better Win Rates with Building Relationships First

Using traditional sales prospecting techniques in today’s modern selling age will only enable a sales professional reach about 10% of prospects or less. Will you forget about the other 90%? Of course you shouldn’t!

Like Chris, your sellers have to include modern selling tools and techniques such as selling with Video or using LinkedIn® and other social media channels in their sales process to improve their prospecting results.

To learn how you can increase your sales conversations, download our PVC Sales MethodologyTM eBook and implement it to your prospecting strategy today!

pvc sales methodology eBook

Mario Martinez Jr.

Mario is the CEO and Founder of Vengreso. He spent 85 consecutive quarters in B2B Sales and Leadership. He is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales” launched in 2018.  He was also named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional and Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant.  Mario is the host of the popular The Modern Selling Podcast.

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