Salespeople Can Be Your Company’s Best Marketers

VengresoStrategy & Leadership Salespeople Can Be Your Company’s Best Marketers

Salespeople Can Be Your Company’s Best Marketers

When it comes to LinkedIn, the most effective marketing is done by your company’s sales team.

And like sales in general, it all boils down to numbers.

Tip 15_Create

There was a company I was working with where the marketing department created a LinkedIn company page. Over three years they were able to grow their followers to 13,671.

Remember that number.

This company also had 300 sales people and sales management people. After some training they’d set a target for each member of the sales team to have at least 500 LinkedIn connections.

Doing a bit of quick math, 300 sales people x 500 LinkedIn connections created an audience of 150,000 people.

Remember that first number of 13,671? 

In just six weeks, this company was able to increase its audience size by a factor of 11. 

Considering many of those sales people also have offline communications with their LinkedIn connections, you start to see the tremendous advantage of social selling.

300 sales people x 500 LinkedIn connections creates an audience of 150,000 prospects. Click To Tweet

Now let’s take a look at your company. Open up LinkedIn on your browser, bring up your company page and see how many followers it has.

Take that number and add it to the number of customer-facing sales, sales management, and similar staff.

Multiple this number by an average count of 500 connections and you can see the impact a social sales team can have on your marketing efforts.

increase your sales

So does this mean your marketing team isn’t needed? Of course not.

Marketing still creates content like no other department can. What they should be doing is creating content for your sales team to share.

It’s a one-two punch that will knock your competitors out of contention.

Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

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