Scott Able the Content Wrangler

Intelligent Content is a Balance Sheet Asset

In episode 5.5 you’ll meet the Content Wrangler – Scott Abel. You’ll learn all about intelligent content….

Have you ever tried to download software and the experience required you to read a set of different instructions “if you’re on a PC” or “if you’re on a Mac.” I never thought much about that until Scott opened my eyes about intelligent content. It turns out this is an example of “dumb content.” Most content is dumb. It doesn’t have information that would facilitate moving around to different devices to meet the unique needs of the consumer.

Intelligent content is getting the right content to the right customer, at the right time on the device they are using in the moment. It’s content that machines and humans can both understand.

Most businesses have more than one customer segment. Intelligent content is capable of serving the right content to each segment, not just by persona or demographics, but also at the device level. Imagine consuming an article with an offer to download something with the download offer being unique to the device you’re using in the moment. Downloading content is a different experience on a desktop, smartphone, tablet or on bluetooth while you’re mobile.

In this episode, Scott explains the 5 key elements to intelligent content. He also provides relevant examples in practical, easy to understand context.

Scott co-authored a book titled  The Language of Content Strategy, which he crowdsourced with 51 authors. Scott puts on conferences on this topic. The next Intelligent Content conference is for Life Sciences May 8th and 9th in San Jose, California. His annual Intelligent Content conference is in February.

You can find Scott Abel at Content Wrangler and on Twitter @contentwrangler.

Tune into this episode to learn what is intelligent content, how it’s used and how brands are using intelligent content. You can listen right here, or subscribe by iTunes or Stitcher.

Mario Martinez Jr.

Mario is the CEO and Founder of Vengreso. He spent 85 consecutive quarters in B2B Sales and Leadership. He is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales” launched in 2018.  He was also named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional and Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant.  Mario is the host of the popular The Modern Selling Podcast.

No Comments

Sorry, the comment form is closed at this time.

[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[required]
[required]