Search Engine Marketing: Minimize Costs & Maximize Conversions (PPC) | Vengreso

Search Engine Marketing: Minimize Costs & Maximize Conversions (PPC)

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Search Engine Marketing (PPC) Tips to Minimize Cost& Maximize Conversions: October 2007

  • Bullseye keywords cost the most
  • Long tail keywords cost the least and produce the best results
  • Ads should be direct and to the point
  • Point out what your product is (the obvious)
  • Include a benefit statement and call to action
  • SEM (search engine marketing) has become the industry term for PPC (pay per click advertising Go after the right keywords)
  • Landing pages are critical!
  • The landing page is the ad
  • Strong headline is a MUST
  • Synchronize headlines with the ad
  • Use multiple landing pages for multiple ads
  • Test, measure, and revise
  • Keep testing, measuring and revising as needed
  • Track conversions
  • A conversion in lead gen is a lead Give people a reason to convert
  • Use a short form with a call to action
  • Consider other creative call to actions
  • Remind people what they get when they convert
  • Use visuals in the call to action if possible
  • Don’t ask for the conversion too soon, but
  • Don’t give people too many options or distract them
  • Test, measure, revise…
Bernie Borges

Bernie Borges is Co-founder and Chief Customer Officer of Vengreso, the leader in digital sales transformation. He's also the host of the award-winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a speaker and voice over talent. He has a passion for aligning marketing, sales, and customer success for great customer outcomes and sustained revenue results. Bernie is a fitness buff and enjoys kayaking with his family in Tampa Bay.

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