10 Social and Content Marketing Trends to Watch in 2016
Featured for the third time on a Social Business Engine podcast, is Top 40 Digital Strategist and Top 50 Content Marketer in the World – Ian Cleary. As CEO of RazorSocial, Ian is a social media and marketing tools buff. I’ve enjoyed more than one occasion with Ian at a marketing conference where I’ve seen him speak, teach workshops, and even dance on stage. His website, RazorSocial.com, is a very popular destination for marketers to stay informed of the seemingly daily changing landscape of social media tools. Ian’s site is on my top 5 list and was ranked in the top 10 destinations by Social Media Examiner 2013 through 2015.
On this episode, Ian reveals how to navigate your way through over 1,000 tools available, providing a summary of the types of social media and content marketing tools brands should consider. He offers a look through his crystal ball of the trends we should watch in 2016, along with valuable tips you would usually pay for.
On this episode you’ll discover:
- How there are over 1,000 tools available across many categories in content marketing and social media.
- Why Ian says there will be more acquisitions in 2016 and how they will provide more depth and breadth with integration.
- How people don’t want to manage many tools, that may not necessarily work well together.
- How acquisitions among different types of tools should be integrated to work well together.
- Why Ian expects “Freemium” to go away and how brands should be wary of using tools that are completely free
- Why he says tool companies will move to a paid model and how many companies are now requiring a fee to retrieve data.
- How Ian says more brands are building relationships with influencers and the need to reach them at scale will initiate the creation of more influencer outreach automation tools.
- How the influencer outreach automation tools will automate communication and the identification of new influencers.
“You want one tool that does as much as it can rather than swapping between different tools…” @iancleary
- Why content curation will “get smart” in 2016 and identify the best content recommendations.
- How Ian says brands’ desire to search images for reference to their brand name means the creation of image recognition and analysis tools.
- How Pinterest now offers an image search function and how Ian expects tools to arise for other social media platforms.
- Why Ian notes that since a lot of content doesn’t rank well in Google, there will be more content optimization and content predictive analytics tools available in 2016.
- How it would be helpful to have a tool that identifies what content will rank and get shared without needing to have inhouse SEO skills.
- How Ian expects social media platforms to better enable social selling with integration of a “buy now” button.
- How tracking attribution will improve and the integration of social media and marketing automation to assist with sales funnel management.
- How the creation of more predictive analytics will help to identify what is trending and capture that insight for better content planning.
- How live streaming will continue to rapidly grow and how it’s more powerful for your customer to see you via live streaming rather than reading a blog post.
- Why brands need to establish a use case for live streaming and not jump into it without a plan.
- Why Iansays that messaging is on the rise and how Slack is being used more inside organizations.
- How Facebook groups and other private groups are seeing a lot of interaction.
- Why Ian’s “one thing” suggestion is to create a private group within Slack while it’s still new.
Featured On This Episode:
- Ian Cleary on Twitter, Periscope and Blab
- RazorSocial’s website
- Ian’s article, 10 Social and Content Marketing Technology Trends to Watch out for in 2016
- Ian on social selling and social media tools
- Download Social Business Journal, Volume 7: Winning Through Niche Content Marketing
- Subscribe to the Social Business Engine show
- Write a review of this podcast in iTunes
- Bernie Borges on Twitter: @bernieborges
- Social Business Engine on Twitter: @sbengine
- Social Business Engine video channel | YouTube channel
- Social Business Engine website
- Learn more about Content Marketing
There are TWO WAYS you can listen to this podcast with Ian Cleary from RazorSocial.
P.S. Don’t miss next week’s podcast episode with Rick Wion, Sr. Director Consumer Engagement at The Kellogg Company!Subscribe to our podcast to stay current on new episodes delivered to your inbox every Friday!