Social Business Journal, Volume 3: Digital Transformation

VengresoContent for Sales Social Business Journal, Volume 3: Digital Transformation
digital transformation

Social Business Journal, Volume 3: Digital Transformation

digital transformationPublished with Dell, this original research was conducted in cooperation with Carnegie Mellon Heinz College to provide a more comprehensive understanding of best practices used by sales professionals in their use of social media to build and strengthen relationships with their customers.

This Social Business Journal summarizes original research findings on social selling best practices. You’ll discover:

  • Which channels are most appropriate in a B2B environment.
  • What type of content needs to be delivered when, where and how.
  • How large IT vendors are approaching social selling.
  • How social selling can support business goals.

 

Download the Journal

Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer and speaker. He has a passion for guiding clients in aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

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