Social Business Journal, Volume 3: Digital Transformation
Published with Dell, this original research was conducted in cooperation with Carnegie Mellon Heinz College to provide a more comprehensive understanding of best practices used by sales professionals in their use of social media to build and strengthen relationships with their customers.
This Social Business Journal summarizes original research findings on social selling best practices. You’ll discover:
- Which channels are most appropriate in a B2B environment.
- What type of content needs to be delivered when, where and how.
- How large IT vendors are approaching social selling.
- How social selling can support business goals.