Social Business Journal, Volume 7: Winning Through Niche Content Marketing

VengresoContent for Sales Social Business Journal, Volume 7: Winning Through Niche Content Marketing
Content Marketing SBJv7

Social Business Journal, Volume 7: Winning Through Niche Content Marketing

Succeed in Content Marketing by Developing Your Niche

Content Marketing SBJv7Content marketing success depends on determining your niche audience and delivering the content it craves.

In this Journal, you’ll discover:

  • How to win through niche content marketing.
  • How to find and develop your niche.
  • How to address your niche.

You’ll hear from these marketers and more…

“Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be.”
– Andrew Davis, Founder of Monumental Shift

– Brian Fanzo, Change Evangelist and Chief Social Media Officer at MyChannel

“Niche audiences don’t just congregate around content, but also social tools and platforms, and there’s an increasing hunger among a subset of social users for live content.”

“Visit the AARP blog today and you’ll see a list of over a dozen subcategories… You see engagement go through the roof when you make the effort to break down a topic into easy-to-consume bits of information and make it really accessible…”
– Alejandra Owens, Director of Media and Communities at AARP

Download the Journal

Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer and speaker. He has a passion for guiding clients in aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

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