How Social Helping Can Land You a New Client
Bryan Kramer CEO of PureMatter reveals how the content that you share builds credibility and impacts others’ perception of you and/or your brand. Sharing is one of the most prominent aspects of social selling (excuse me, social helping) and is the focus of Bryan’s new book, Shareology.
If you’ve previously downloaded Social Business Journal Volume 3: Digital Transformation, you know that Bryan says social selling should be called social helping. Listen to this podcast to hear an example of how social helping connected Bryan with someone who became a major client and how social selling can ultimately create new business for your brand too.
On This Episode You’ll Discover:
- How a slide in a keynote presentation went viral and spurred Bryan to write his first book There is No B2B or B2C: It’s Human to Human: #H2H.
- Why Bryan defines “shareology” as the art and science (or study) of sharing.
- That Bryan interviewed over 250 experts including linguists, sociologists, executives, community managers and others for his latest book Shareology.
“It’s not B2B or B2C, it’s H-to-H.” @BryanKramer
- Why Bryan says brands are perceived by the quality of the content that they share; “you are what you share.”
- If you don’t like the perception of yourself, then share something different.
- How Bryan says machines or tools can improve efficiency, but humans are still needed for engagement and relationship building.
- Why Bryan says social selling should be called “social helping.”
- How there is rarely an occasion for a direct sale on social media – unless when someone specifically asks for a product/service.
- Social helping is like in-person networking and a way to make yourself known.
- Why Bryan says you need to “find the on-ramp” into conversations online by helping.
- How social helping connected Bryan with the CMO of Pitney Bowes Software and he eventually became a client.
- Why Bryan says that everyone is an influencer on something and how it relates to your passion.
- How influencer relationships benefit both the brand and the influencer.
- How big data reveals who the influencers are on a certain topic.
- Why Bryan’s “one thing” is related to sharing the task of creating content among employees, thereby fueling employee advocacy.
Featured On This Episode:
- Bryan Kramer’s website
- Bryan’s Books Shareology and There is no B2B or B2C: It’s Human to Human #H2H
- Download (ungated) Social Business Journal Vol. 3: Digital Transformation
- Subscribe to our Newsletter
- Write a review of this podcast in iTunes
- Bernie Borges on Twitter: @bernieborges
- Social Business Engine on Twitter: @sbengine
- Vengreso YouTube Channel | YouTube channel
- Social Business Engine website
- Learn more about Social Selling
There are TWO WAYS you can listen to this podcast with Bryan Kramer.
P.S. Don’t miss next week’s podcast episode with Carlos Abler and Christian Plewacki from 3M to discover how this global brand is converging social media and content marketing to humanize the 3M brand.Subscribe to our podcast to stay current on new episodes delivered to your inbox every Friday!