Social Media Podcast | How Social Helping Can Land You a New Client
Mario Martinez Jr. SSI score of 99

How Social Helping Can Land You a New Client

Bryan Kramer CEO of PureMatter reveals how the content that you share builds credibility and impacts others’ perception of you and/or your brand. Sharing is one of the most prominent aspects of social selling (excuse me, social helping) and is the focus of Bryan’s new book, Shareology.

Shareology_Bryan_Kramer

If you’ve previously downloaded Social Business Journal Volume 3: Digital Transformation, you know that Bryan says social selling should be called social helping. Listen to this podcast to hear an example of how social helping connected Bryan with someone who became a major client and how social selling can ultimately create new business for your brand too.

Bryan_Kramer_Bernie_Borges

On This Episode You’ll Discover:

  • How a slide in a keynote presentation went viral and spurred Bryan to write his first book There is No B2B or B2C: It’s Human to Human: #H2H.
  • Why Bryan defines “shareology” as the art and science (or study) of sharing.
  • That Bryan interviewed over 250 experts including linguists, sociologists, executives, community managers and others for his latest book Shareology.

“It’s not B2B or B2C, it’s H-to-H.” @BryanKramer
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  • Why Bryan says brands are perceived by the quality of the content that they share; “you are what you share.”
  • If you don’t like the perception of yourself, then share something different.
  • How Bryan says machines or tools can improve efficiency, but humans are still needed for engagement and relationship building.
  • Why Bryan says social selling should be called “social helping.”
  • How there is rarely an occasion for a direct sale on social media – unless when someone specifically asks for a product/service.
  • Social helping is like in-person networking and a way to make yourself known.
  • Why Bryan says you need to “find the on-ramp” into conversations online by helping.
  • How social helping connected Bryan with the CMO of Pitney Bowes Software and he eventually became a client.
  • Why Bryan says that everyone is an influencer on something and how it relates to your passion.
  • How influencer relationships benefit both the brand and the influencer.
  • How big data reveals who the influencers are on a certain topic.
  • Why Bryan’s “one thing” is related to sharing the task of creating content among employees, thereby fueling employee advocacy.

Featured On This Episode:

There are TWO WAYS you can listen to this podcast with Bryan Kramer.

You can click the Listen Now button at the top of this page… Or, you can listen from your mobile device’s podcast player through iTunes or Stitcher.

P.S. Don’t miss next week’s podcast episode with Carlos Abler and Christian Plewacki from 3M to discover how this global brand is converging social media and content marketing to humanize the 3M brand.Subscribe to our podcast to stay current on new episodes delivered to your inbox every Friday!

Download Social Business Journal, Volume 3: Digital Transformation

Bernie Borges

Bernie Borges is Co-founder and Chief Customer Officer of Vengreso, the leader in digital sales transformation. He's also the host of the award-winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a speaker and voice over talent. He has a passion for aligning marketing, sales, and customer success for great customer outcomes and sustained revenue results. Bernie is a fitness buff and enjoys kayaking with his family in Tampa Bay.

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