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What does it mean to embrace a digital sales strategy? Is it admitting that social selling is dead? Or is digital sales a larger movement that encompasses social selling and brings forth a larger sales strategy? On this episode of #SellingWithSocial I explain how sales leaders like you can make the shift from a social selling mindset to the broader digital sales engagement strategy. It’s not leaving social selling behind, it’s moving forward with a fuller concept that will help you adapt and adopt new and changing methods that will help your company succeed. Make sure you have your pen and paper ready for this powerful episode!
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What is Digital Sales?
I predict that the term “Social Selling” will be dead by this time next year. Seriously! I don’t mean that the methodology by which we will be engaging with our clients will be dead by any means, just the term. The reason why this term will fade away is that it has been hyped as a “new way” to engage with clients and buyers. Instead of pitting the two ways against each other, we need to embrace both. There needs to be a re-education of what it means to connect with buyers and clients. People are realizing that buyers want to engage in the way they want to engage. It might be through an email, a phone call, social networks, a video, or text messaging. Anyone of those elements with the exception of the phone call is what we consider, digital sales engagement. Learn more about digital sales on this episode of #SellingWithSocial!
4 Elements of Today’s Modern Buyer
As a sales leader, do you know what drives the modern buyer? What is it that really makes them tick? You will need to have a clear idea of what motivates the modern buyer if you want to craft a strategy that will reach them! On this episode of #SellingWithSocial, I go over four elements that drive the modern buyer.
- They are digitally connected.
- They are socially engaged.
- They are mobile attached.
- They are video hungry.
Make sure to listen to this episode as I go into further detail on each element and how you can use each one to expand your digital sales strategy. You don’t want to miss it!
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Outside the Box Buyer Engagement
As we’ve seen, the modern buyer is heavily digitally engaged. Are your salespeople? Do you encourage and equip them to think outside of the box so they have the freedom to connect with buyers on their terms? Don’t let old methods and the “way things have always been done” limit your sales team! On this episode of #SellingWithSocial I walk through the power of using tools like video to connect with buyers in ways like never before. I hope this will give sales leaders like you a glimpse into what it means to embrace digital sales engagement. Don’t miss it!
Modern Buyers Require Modern Sellers
Don’t get left behind by your competition! You’ve got to adapt to new methods and embrace new ways to connect with your buyers on digital platforms. On this episode of #SellingWithSocial I tell a story from a recent training event I conducted for an NFL team and how a picture from that event opened up an opportunity for digital engagement with another NFL team VP of Sales. The industry is changing and you’ve got to change with it if you want to not only survive but thrive! Learn more about digital sales engagement and more on this episode!
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Outline of This Episode
- [1:45] Gabe and I kick off the episode!
- [2:30] I go over my background in sales and how that led to starting Vengreso.
- [7:30] What is digital sales?
- [13:30] How do you engage with the modern buyer?
- [16:30] The power of using video.
- [19:00] Is there a line between marketing and sales?
- Playmaker Podcast
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