Just like your LinkedIn headline, does your LinkedIn Profile Summary speak to your buyers or to future employers?
Your LinkedIn profile is a chance for you to connect with your buyers. It should portray who you are, how you can help them, and why they would want to work with you.
As a LinkedIn profile writer for Vengreso, I want you to understand the importance of writing your LinkedIn profile summary so that it’s buyer-centric. As you may have heard the Founders say before, do NOT fill it out like a resume. Use LinkedIn as an opportunity to establish your personal branding.
In the video below, Chuck Shaver, Director of Sales at Vengreso, asks if you would list “Quota Crusher” on your business card? Probably not. Apply that same logic to your LinkedIn profile.
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The tips Chuck shares in the video are also outlined below for your convenience. Log in to LinkedIn and update your Summary section (also called your About section after a recent update) now – this is actionable advice that you can apply today!
[click_to_tweet tweet=”Does your #LinkedIn Profile Summary speak to your buyers or future employers? Use @ChuckShaver’s five fundamental tips to make it more appealing to prospective customers. #SellingWithLinkedIn #DigitalSales” quote=”Does your #LinkedIn Profile Summary speak to your buyers or future employers? Use @ChuckShaver’s five fundamental tips to make it more appealing to prospective customers. #SellingWithLinkedIn #DigitalSales”]
Five Fundamental Tips for Your LinkedIn Profile Summary
There are a few fundamental aspects that you need to consider when writing your LinkedIn profile summary. Here’s a quick list of Chuck’s tips that Vengreso’s writers adhere to as well.
- Leverage all of the information you can to get your message across.
- Optimize your profile summary with keywords. Doing so helps you achieve a higher ranking with search engines and increases your chances of getting found, this is call LinkedIn SEO.
- Include your contact information in your summary section.
- Add multimedia to help move your buyers through the buyer’s journey. Examples include videos, web pages, and white papers.
- Run a spelling and grammar check before publishing your changes.
Thinking back to the LinkedIn profiles that I have written for salespeople and executives, I’d also like to highlight the importance of incorporating your personality throughout your profile.
It can be challenging to learn what a person is all about from 2,000 characters. If you’re known for your sarcasm, try to include that somehow. If humor isn’t your thing, but you like to go camping or wake up early every day for a run before work – talk about that. Readers will get a better idea of you as an individual if you do.
[click_to_tweet tweet=”It can be challenging to learn what a person is all about from 2,000 characters. Use these tips to build your personal brand and speak to buyers on #LinkedIn. #SellingWithLinkedIn #DigitalSelling @ChuckShaver” quote=”It can be challenging to learn what a person is all about from 2,000 characters. Use these tips to build your personal brand and speak to buyers on #LinkedIn. #SellingWithLinkedIn #DigitalSelling @ChuckShaver”]
Vengreso compiled The Ultimate Guide to LinkedIn Profiles for Sales Professionals so you understand precisely what belongs in your LinkedIn profile, and what things you may want to rethink. Download the full report for more information about optimizing your LinkedIn profile. We also have The Modern Sales Leader’s Guide to Social Selling as a resource for sales leaders looking to integrate social selling into their sales processes.