Social Selling Tips: How to Update your LinkedIn® Background
Is your LinkedIn background photo set to the default banner, or are you taking advantage of this prime digital real estate? The LinkedIn background image is your chance to make a lasting impression above the fold.
As Vengreso’s Sales Director Chuck Shaver said in the below video, “It’s like a digital billboard.” And unlike the billboards along the highway, this one is free!
In Chuck’s first Quick Tip of the Week, he explained how to choose a LinkedIn headshot that professionally establishes your identity. Keep reading or watch this under-three-minute video to see why you should customize your LinkedIn background and what to include.
Optimizing Your LinkedIn Background for Social Selling
If your current LinkedIn background banner is the default option, it’s “like an advertising billboard that’s not getting utilized.” Why wouldn’t you promote yourself or your business there?
A custom LinkedIn banner helps to:
- Drive people to your brand
- Build awareness
- Make your profile visually appealing
Here are a few things you may want to include when creating your LinkedIn background image:
- Your tagline or other brand messaging
- Your logo
- Website URL
- Social media handles
- Branded hashtag
- Phone number or email address
Whether you enlist a graphic designer or create your banner, remember that the size should be 1,584 pixels by 396 pixels. Also, think about how it will look on mobile versus desktop. The profile image sits on the left side when using LinkedIn on a desktop, and shifts to the middle when viewed on mobile.#SellingWithLinkedIn 101: How to optimize your LinkedIn background image for #SocialSelling. Vengreso #DigitalSellling expert, @ChuckShaver has all the details! #LinkedInTipsClick To Tweet
Your LinkedIn background photo assists with brand recognition and allows you to visually add a sense of who you are and what you do for your prospects. Don’t neglect the opportunity to make a connection with buyers using this available space.
Optimize Your Profile for Your Target Buyer
Most senior-level influencers and decision-makers only engage with sales professionals who have a credible profile on LinkedIn. One thing that boosts your credibility as a seller is a visible personal branding. Your background image can help you establish that branding, but it doesn’t end there. There are still so many areas on your LinkedIn profile that you can improve, like your LinkedIn headline!
Learn what these sections are and how you can optimize them for your target buyer. Download the Ultimate Guide to LinkedIn Profiles for Sales Professionals.