Speakers Mark Hunter and Jay Baer: The Yin and Yang of Social Selling

VengresoLinkedIn Speakers Mark Hunter and Jay Baer: The Yin and Yang of Social Selling

Speakers Mark Hunter and Jay Baer: The Yin and Yang of Social Selling

Hunter Baer NSA slide 2 LI Publish












Last week I attended the National Speakers Association annual conference in toasty Phoenix. (No, I did NOT step out into the 115° heat the entire time). As you might imagine, a 4-day conference with 2,000 professional speakers is quite the high-energy experience. It is full of thought leaders who educate, entertain, and inspire on a wide range of topics.

One of the highlights for me is seeing colleagues recognized for earning their Certified Speaking Professional (CSP) award. The CSP designation is earned through demonstrating competence in professional standards including:

  • Platform skills
  • Business management
  • Education
  • Association

This year, a couple of my friends from the Sales and Marketing world were among the 2016 CSPs. Mark Hunter and Jay Baer got to wear their gold CSP medals all week. Of course, I could not pass on the opportunity to post a selfie with each one. Afterward, it dawned on me that these two are Poster Boys for the two main activities associated with Social Selling.

Mark (The Sales Hunter) Hunter is an expert on all things Sales – including sales prospecting. Since finding and connecting with decision makers is one of the top reasons salespeople use LinkedIn, he’s a perfect “poster boy” to represent that OUTbound activity. Congratulate Mark and check out his website.

Jay Baer is an expert on all things Marketing – especially how to use content to deliver value and attract prospects. Since engaging one’s network via content is another top reason salespeople use LinkedIn, he’s a perfect”poster boy” to represent that INbound activity. Congratulate Jay and check out his website.

To maximize #SocialSelling results, practice outbound prospecting and inbound marketing activities. Click To Tweet
Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

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