Digital Presentations Spice Them Up – Get Noticed
Podcast Interview with Jay Wilder of Brainshark
As I expand my content strategy I’ve been exploring tools and technologies to use to create and share my content. I’ve been dabbling in YouTube video. And, I’ve been using Slideshare for years to publish my PowerPoint presentations. And, recently I started experimenting with a service called myBrainshark. I was so impressed with it that I reached out to the company and got Jay Wilder, Director of Product Marketing to join me on a podcast to discuss it. While this is not a formal product endorsement (my use of it alone is an endorsement) it is my way of sharing a valuable tool that has a lot of merit for marketers and other business professionals.
What is Brainshark?
With a name like Brainshark it needs some explaining. Brainshark is a Boston area company that provides a platform for businesses to create, share and track digital presentations for online and mobile platforms. It’s used by business users for training and sales enablement of products as well as by job seekers to develop custom presentations in their job search. As Jay explains, Brainshark has offered a multi-user version for enterprises for about ten years with thousands of loyal customers.
About one year ago, myBrainshark was launched for single users. myBrainshark is used mostly by small businesses, independent consultants, entrepreneurs, job seekers and business development professionals. myBrainshark has a free version and a pro version. The pro version is very affordable for small businesses and even for individuals.
“Video presentations, online anytime…”
Here’s how it works. I create a PowerPoint presentation. I create a myBrainshark account and upload my PowerPoint file. In the Edit window I can add voice, video, polls, attachments, tracking and more. Then, myBrainshark converts my presentation to a URL which can be shared online.
If your mind isn’t already spinning with ideas, there are many ways to use myBrainshark. If you know me, you know that I’m all about producing good content. Marketers can add life to their content through voice and video and share it online and track it. Business Development professionals can distribute presentations to prospective customers and track when it’s been viewed. Job seekers can create custom presentations to send to prospective employers with voice narration customized to an employer. Brainshark has a comprehensive library of case studies.
In addition to myBrainshark’s ease of use and price points (which starts at free), one of the most compelling features is tracking. There are two ways to track who’s viewed your presentations. myBrainshark offers a guest book and the ability to add a tracking code. The guest book is a registration form that collects the viewer’s information before or after a view. A tracking code is a way to track viewers without asking them to enter any info into the guest book. You simply enter an identifying piece of information (like an email address) about the viewer when you send your presentation through myBrainshark’s “share.” That identifier will be added to the link so that when that specific viewer clicks your presentation, Brainshark records the view along with the tag, so you can tell who’s viewed your presentation.
In the podcast, Jay shares a story about a Brainshark customer that produced $1.5M in sales tied to one Brainshark presentation. Jay also shares some compelling data about the best time to follow up on people who have viewed your presentation. You’ll want to listen to the podcast to hear this and more not in this blog post.
JobSeekers Should Produce Online Presentations
Jobseekers should create unique presentations about themselves to differentiate from other candidates. Create one presentation and then edit your slides based on who you want to send it to. Imaging sending an email to a prospective employer like this:
“Dear Susan, I’ve created a short online video presentation that summarizes my qualifications for your product manager position and why you should consider me as a candidate.”
When Susan watches your online presentation, you’ll know it so you can follow up with her. Jobseekers must be creative to stand out and this is one way to do it.
Connect with Jay Wilder
I encourage you to listen to the entire podcast with Jay Wilder, Director of Product Marketing at myBrainshark. To reach Jay, just follow these links: