startup culture pursuit of sales success david weiss 233

Startup Culture: the Pursuit of Sales Success with David Weiss, #233


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Starting a business is a challenging journey, and it’s even harder when you’re trying to grow it. One of the most important parts of growing a business is selling. In this Modern Selling Podcast episode, I discuss with my guest, everything you need to know about selling in tough times and how to navigate it as an early stage growth company.

David Weiss is an accomplished salesperson, leader, and business strategist with 20 years of experience in the technology, consulting, and professional services industry. He is the CRO of The Sales Collective, a sales think tank that helps companies assess their people, build their process building, train their teams, and hire future top performers. He is also the founder of DealDoc a mobile application to help salespeople see problems in their opportunities and actions they can take to solve those problems. He joined me in this week’s episode to explore all about startup culture and the pursuit of sales success.

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What is Product Market Fit and how to recognize it

Product market fit is when people come to you, and you don’t have to convince them to try your product. Buyers and subscribers come naturally, and you make money every single month from your clients. Different people have different definitions of product market fit, but the bottom line is that it sells itself.

David explains that in order to recognize product market fit, you need to look at your clients and how long it takes to make money from them. When you have product market fit, people come to you, and you don’t have to convince them to buy your product.

The Importance of Having the Right Technology

Another item in our conversation was around how technology is crucial when it comes to sales. You need to have the right tools to manage your sales team, track leads, and manage your pipeline. Without the right technology, it can be challenging to scale your sales efforts and stay on top of your sales data.

Product Development: IT and Engineering Resources

Product development is a crucial part of any business, and you need to invest in IT and engineering resources to build a product that people want to buy. Without a solid product, it’s challenging to sell it, even if you have the best sales team in the world.

Once your product is finalized, David argues, you need to have the right people and processes in place for sales. You need to create a buzz around your product to scale, and this is marketing-driven. You need to drive people to your brand and create a community of loyal customers.

David also explains how most founders make the mistake of not leveraging themselves through social channels. Social media is a powerful tool that can help you build your brand and create a community of loyal customers.

Watch the video for this episode here:

Grit and Hard Work: The Startup Culture

In David’s words: “Startup culture is all about grit and hard work.” You need to have a team of people who are willing to put in the hard work to make your business successful, and I couldn’t agree more. That is what has made Vengreso’s FlyMSG so succesful.

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When to Hire Your First Sales Person

Before you even think about hiring your first sales person, there are a few things you need to have in place. David says that the first thing is, as previously mentioned: product-market fit. You need to ensure that your product is in demand and that people are willing to pay for it. You also need to have marketing in place to drive people to your brand. Finally, you need a founder that will invest time and effort into the sales process.

Once you have these three things in place, you can start thinking about hiring your first sales person. You should look for someone with basic sales skills such as sales engagement, sales productivity tools, conversation intelligence, and prospecting tools. They should also have the right information and know how to sell your product.

When to Get Your VP Sales – What to Look For

As your business grows, you’ll eventually need to hire a VP of Sales. When looking for a VP of Sales, you should look for someone who has experience in scaling sales teams and has a proven track record of success. They should also be able to adapt to the ever-changing product and strategy of a startup.

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Founder Lead Growth VS Sales Lead Growth

And to finalize all the points of our conversation, David talks about how many founders overestimate their ability to sell their product. They have a deep belief in their product before it’s ready, and this can lead to overinvesting in sales before investing in marketing or even resources and product development. Product-market fit is crucial, and you need to make sure you have everything in place before investing in sales teams and technology.

Listen to the full conversation to get all the details about these topics and more!

10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
    I also get much knowledge from this blog.
    thank you keep sharing.

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