SUPERCHARGE Your Sales Efforts With…
First let’s start by asking yourself 2 questions:
- What is my buyer’s most preferred method of engagement?
- Is there a way I can create a more memorable engagement experience with my buyer vs. my competition?
Hopefully, these are questions you are asking yourself daily as a sales professional and/or leader of a team. If so, then this post is especially for you. Let’s explore why!
Let’s discuss one of the best tactics marketers worldwide are using to create leads for the sales team. Video is one of the leading tools & tactics used by marketers to engage with new customers! Don’t believe me? Take a look at this study where video ranks in the top five as a tactic used in B2C Marketing! In fact, it’s so successful that 82% of marketers use video as a B2C Content Marketing Tactic!
#VideoMarketing is still the #1 tool and tactic used by #marketers to generate #leads! #Sales #Strategy Click To Tweet
Is this also true for your B2B buyer? How effective is the use of video by marketers in that segment? Answer: Video marketing dominates the B2B segment with a 62% effectiveness rating….just points below in-person events. Take a look at the slide below, taken from the 2016 B2B Content Marketing Study.
Why Video is Vital:
There is in fact a science behind the use of video. In fact, Forbes reports 59% of executives would rather engage with a sales person by watching a short video than read text! Why then, is video so effective with both Consumers and Business buyers?
People are naturally inclined to trust the human face. Combine your face with the sincerity, passion, emotion, or conviction one might hear from your voice, and you have a powerful combination. Add the final ingredient, movement, to the recipe and you’ll create a seriously engaging and trust-building message that can have a lasting impression!
In addition, Content, Digital, and Demand Generation Marketing Managers know these statistics:
- 74% of all Internet traffic in 2017 will be video*
- 52% of marketing professionals worldwide name video as the type of content with the best ROI*
- 93% of marketers use video for online marketing, sales or communications*
- Video in email can boost open rates by 20% and increase click-through rates 2-3X*
- Using the word “video” in email subject lines boosts open rates 19%, click-through rates by 65%, and reduces unsubscribes by 26%*
*Source: Video Statistics: The Marketer’s Summary 2014Why video is vital: People are naturally inclined to trust the human face. #SocialSelling #B2B #B2C Click To Tweet
Supercharge Sales with Video:
B2B and B2C marketers name video as 1 of the top 3 most effective social media marketing tactics.* Is there a way, then, for individual sales people/leaders like you and me, to leverage video marketing in our everyday sales activities? Yes!
Click on the video below and watch how you can now leverage video in your sales efforts. This capability is ultimately helping reps around the world explode their pipeline and engage buyers the way buyers prefer to be engaged—which without a doubt, helps you stand out among the competition!
Does it Work?
Yes it does! As the Executive sponsor of PGi’s North American Social Selling Program, I had the distinct privilege of speaking at LinkedIn’s Sales Connect 2015. At about 22 minutes into that presentation, I discussed how PGi launched social video as an integrated strategy of our Social Selling program.
It has been wildly successful in helping PGi advance many sales opportunities, and most importantly, close sales too! Watch the LinkedIn Sales Connect 2015 presentation here. Also, don’t be surprised if you see a ton of our Social Videos floating around on LinkedIn or Twitter. Here is a sample!
So what’s the point? The point is, video is here, it’s only going to get bigger, and it’s now available not just for marketing but for sales too, right from your laptop! As a sales person you should be banging on the door of your manager, director, and/or VP to provide you with tools like iMeet Sales Accelerator. If you are a leader, your job is to find ways to help your sales reps stand out from the crowd, and this is most definitely one of the best ways to do it.
Contact me if you’d like to understand the results of our Social Selling program with the use of video!
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