The Lost Art of Closing - Anthony Iannarino
Mario Martinez Jr.

B2B Lead Generation Strategies That Fill Your Funnel

All B2B marketers have a dual objective when it comes to lead generation. They want to fill the top of funnel (TOFU) to build the sales pipeline. A healthy sales pipeline produces viable sales opportunities over the long term. But, marketers also have pressure to produce leads that are sales ready now. These leads move to the bottom of the funnel (BOFU) quickly.

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