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Content for Sales Modern Marketing Engine Podcast

Three Reasons B2B Brands Should Podcast to Win More Business

James Carbary, Founder of Sweet Fish Media, a podcast production service for B2B companies, discusses three reasons why B2B brands should be podcasting.

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Modern Marketing Engine Podcast Sales Leadership

2016 Midyear Recap

A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals.

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Content for Sales

2 Ways to Measure Social Media Results in B2B

There are two “buckets” of social media results to measure. As you review these two buckets, consider the specific social media metrics that are meaningful to your B2B business on your path to social business success.

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Digital Selling Modern Marketing Engine Podcast

The 5 Pillars of Social Selling

Tim Hughes led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you’ll learn about some of the results. You’ll also also get a glimpse into his passion for helping others understand the power of social selling in the social enterprise. Tune in.

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Sales Leadership

The Anatomy of a Social Business

This is a real company with a marketing department of five people. The CMO is always marketing their strategy to its employees to get them to embrace their role in marketing. This company is a fine example of a B2B organization well along their journey as a social business!

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Sales Leadership

B2B Social Media: 5 Steps to Developing a Strategy

Social media marketing is different for B2C (business to consumer) companies than it is for B2B (business to business) companies. Yet, there isn’t much written about the difference in developing a social media plan for a B2B compared to B2C company. So, I’m offering five steps for B2B companies to develop a winning social media strategy.

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Content for Sales

B2B Leads Approved by Sales How to Attract Them

I recently co-hosted a webinar with Dale Underwood, CEO of EchoQuote and Tony Gonzales, Sales Director at Federal Appliance, a successful user of this lead generation technique. Below is the entire webinar recording. If you are a Marketing or Sales executive responsible for lead generation in a B2B selling environment, this webinar will be worthwhile.

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Content for Sales

B2B Sales Leads 4 Steps to Sales Ready Leads

We now live in the age of transparency. Visitors to your website can remain anonymous across all their visits until they are ready to identify themselves to your sales team. The risk you take is that you can keep visitors engaged enough to bring them back to your website and eventually convert them to a sales lead. That’s a big risk…

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Podcast

B2B Buzz Marketing with Paul Dunay

Paul and his colleagues at Avaya defined the mission of all the social marketing to be: Powerful, Authentic, Personal Interaction. They defined several objectives including demonstrating thought leadership, building brand awareness, increasing demand, and producing sales leads. Since Avaya had already started doing many tactics on the social web, the decided to consolidate their strategy across four platforms: The Avaya corporate blog, customer forum, a few TW profiles and the Avaya Facebook Fan page.