Bernie Borges Tag

VengresoPosts tagged "Bernie Borges"

Content Marketing Why 2011 is the Year

Content vehicles have been around for decades. But, today content creation has become the center of the marketing plan. Custom publishing people used to be tucked away outside of the marketing department just a few years ago. Now, custom publishing is mainstream. Marketers are figuring...

Content Rules Interview with Authors

You know the cliché “we’re singing from the same sheet of music!” That’s what this book is for me. Content marketing has arrived. In short, any marketer who doesn’t understand that needs to. Content Rules is a book that will help you understand how to...

Top Five Reasons Podcast Content Marketing is Misunderstood

Podcasts Are Not Indexed by Search Engines Unlike Facebook fan pages and conventional web and blog pages, a podcast is not indexable by search engines. Podcasts are audio files uploaded into a subscribable format such as iTunes or another podcast directory such as Podcast Pickle. You...

B2B Buzz Marketing with Paul Dunay

Paul and his colleagues at Avaya defined the mission of all the social marketing to be: Powerful, Authentic, Personal Interaction. They defined several objectives including demonstrating thought leadership, building brand awareness, increasing demand, and producing sales leads. Since Avaya had already started doing many tactics...

Marketing Operations 2.0: Interview with Gary Katz

Podcast interview with Gary Katz who authored Marketing Operations 2.0 as a chapter in my book. MO offers marketers a mindset to develop processes to help manage and measure all marketing activities in alignment with the entire organization. ...

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