Top Five Reasons Podcast Content Marketing is Misunderstood

Podcasts Are Not Indexed by Search Engines
Unlike Facebook fan pages and conventional web and blog pages, a podcast is not indexable by search engines. Podcasts are audio files uploaded into a subscribable format such as iTunes or another podcast directory such as Podcast Pickle. You can also subscribe to podcasts from a blog with a link to iTunes. But, to get the most current podcast you must either visit iTunes to synch or visit the producer’s blog to listen to current podcasts.

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B2B Buzz Marketing with Paul Dunay

Paul and his colleagues at Avaya defined the mission of all the social marketing to be: Powerful, Authentic, Personal Interaction. They defined several objectives including demonstrating thought leadership, building brand awareness, increasing demand, and producing sales leads. Since Avaya had already started doing many tactics on the social web, the decided to consolidate their strategy across four platforms: The Avaya corporate blog, customer forum, a few TW profiles and the Avaya Facebook Fan page.

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Content Marketing, Need I Say More?

Content marketing is one of the pillars of a Marketing 2.0 strategy. Businesses that produce great content build an asset. Buyers want to engage with people and companies by their content, not by their marketing. Great content builds relationships and trust among buyers. Content marketing is a must for long term marketing survival.

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YouTube or MyTube? Video Content Marketing

Video content is a terrific way to strengthen your brand and bridge the gap between sellers and buyers. Branded video content is the most effective way to maintain control over your brand. Have fun with it. Entertain your audience. They’ll reward you for it.

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