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Content for Sales

How to Create an Impact with Personalized Marketing and Sales Messaging

Corporate Visions, Inc. and Vengreso present Getting Personal About Personalization, a webinar that examines how to create personalized marketing and sales messaging that drives action.

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Blog Post Sales Training

Effective Social Selling Training Is About More Than Features

Get the most out of LinkedIn Sales Navigator with social selling training. Sales Navigator’s training is about product features, what’s your strategy?

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Digital Selling

Brand Reputation Management: Make the Best Impression with Your LinkedIn Profile

Brand reputation management isn’t only for companies. Salespeople need to manage their online reputations too, especially on LinkedIn.

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Sales Leadership

Creating the Secret Sauce for Your Brand Ambassador Program

Sometimes the key to success is the secret sauce. Many aspects of a successful ambassador community are specific to the brand, however, there is a base of commonalities. Here’s the recipe for a thriving brand ambassador program.

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Content for Sales

Top Five Reasons Podcast Content Marketing is Misunderstood

Podcasts Are Not Indexed by Search Engines
Unlike Facebook fan pages and conventional web and blog pages, a podcast is not indexable by search engines. Podcasts are audio files uploaded into a subscribable format such as iTunes or another podcast directory such as Podcast Pickle. You can also subscribe to podcasts from a blog with a link to iTunes. But, to get the most current podcast you must either visit iTunes to synch or visit the producer’s blog to listen to current podcasts.

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Podcast

B2B Buzz Marketing with Paul Dunay

Paul and his colleagues at Avaya defined the mission of all the social marketing to be: Powerful, Authentic, Personal Interaction. They defined several objectives including demonstrating thought leadership, building brand awareness, increasing demand, and producing sales leads. Since Avaya had already started doing many tactics on the social web, the decided to consolidate their strategy across four platforms: The Avaya corporate blog, customer forum, a few TW profiles and the Avaya Facebook Fan page.

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Podcast

Marketing Operations 2.0: Interview with Gary Katz

Podcast interview with Gary Katz who authored Marketing Operations 2.0 as a chapter in my book. MO offers marketers a mindset to develop processes to help manage and measure all marketing activities in alignment with the entire organization.

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Content for Sales

Content Marketing, Need I Say More?

Content marketing is one of the pillars of a Marketing 2.0 strategy. Businesses that produce great content build an asset. Buyers want to engage with people and companies by their content, not by their marketing. Great content builds relationships and trust among buyers. Content marketing is a must for long term marketing survival.

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Content for Sales

YouTube or MyTube? Video Content Marketing

Video content is a terrific way to strengthen your brand and bridge the gap between sellers and buyers. Branded video content is the most effective way to maintain control over your brand. Have fun with it. Entertain your audience. They’ll reward you for it.

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Content for Sales

Podcasting Tips From Master Host Susan Bratton

Podcast Interview with Susan Bratton, CEO of Personal Life Media. As a podcaster, I have long been a fan of a handful of other podcasts that cover the topics that I cover, namely web marketing, new media, online marketing, and all related topics. One of my favorite podcasts is produced by Susan Bratton, called DishyMix, […]