Mario Martinez Jr.

7 Content Marketing Formats That Rock

This list of 7 content marketing formats represents a diverse mix that provides opportunity for you to learn which formats are most popular with your audience. A diversified mix of content formats maximize the chance of reaching your target audience across different channels, building a loyal community and producing leads or other desired outcomes.

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Mario Martinez Jr.

Business Blogging 4 Keys to Success

Running a successful business blog doesn’t have to be difficult. But, you do have to make a plan about how to manage it. The tips here are basics to get you started. Stick with a schedule to keep your momentum steady. With a little practice, maintaining a successful business blogging strategy with new content for your current audience and new visitors will take care of itself.

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Top Five Reasons Podcast Content Marketing is Misunderstood

Podcasts Are Not Indexed by Search Engines
Unlike Facebook fan pages and conventional web and blog pages, a podcast is not indexable by search engines. Podcasts are audio files uploaded into a subscribable format such as iTunes or another podcast directory such as Podcast Pickle. You can also subscribe to podcasts from a blog with a link to iTunes. But, to get the most current podcast you must either visit iTunes to synch or visit the producer’s blog to listen to current podcasts.

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