Apr 09, 2013
7 Content Marketing Formats That Rock
This list of 7 content marketing formats represents a diverse mix that provides opportunity for you to learn which formats are most popular with your audience. A diversified mix of...
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Dec 05, 2011
Business Blogging 4 Keys to Success
Running a successful business blog doesn’t have to be difficult. But, you do have to make a plan about how to manage it. The tips here are basics to get...
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Apr 18, 2010
Top Five Reasons Podcast Content Marketing is Misunderstood
Podcasts Are Not Indexed by Search Engines Unlike Facebook fan pages and conventional web and blog pages, a podcast is not indexable by search engines. Podcasts are audio files uploaded into...
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Aug 01, 2009
Marketing Operations 2.0: Interview with Gary Katz
Podcast interview with Gary Katz who authored Marketing Operations 2.0 as a chapter in my book. MO offers marketers a mindset to develop processes to help manage and measure all...
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Apr 17, 2009
Mike Volpe Podcast Interview on Inbound Marketing
In this podcast, I interviewed Inbound Marketing guru, Mike Volpe, V.P. of Marketing at HubSpot. Below is a summary of the podcast interview. The interview is 28 minutes long and...
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Sep 28, 2008
The Lifecycle of Interaction in Social Media
Social media is made up of online communities where people collaborate with each other, share content and in general they are a collective influence or a collective wisdom. Let’s examine...
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