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Content for Sales

7 Content Marketing Formats That Rock

This list of 7 content marketing formats represents a diverse mix that provides opportunity for you to learn which formats are most popular with your audience. A diversified mix of content formats maximize the chance of reaching your target audience across different channels, building a loyal community and producing leads or other desired outcomes.

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Content for Sales

Business Blogging 4 Keys to Success

Running a successful business blog doesn’t have to be difficult. But, you do have to make a plan about how to manage it. The tips here are basics to get you started. Stick with a schedule to keep your momentum steady. With a little practice, maintaining a successful business blogging strategy with new content for your current audience and new visitors will take care of itself.

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Content for Sales

Top Five Reasons Podcast Content Marketing is Misunderstood

Podcasts Are Not Indexed by Search Engines
Unlike Facebook fan pages and conventional web and blog pages, a podcast is not indexable by search engines. Podcasts are audio files uploaded into a subscribable format such as iTunes or another podcast directory such as Podcast Pickle. You can also subscribe to podcasts from a blog with a link to iTunes. But, to get the most current podcast you must either visit iTunes to synch or visit the producer’s blog to listen to current podcasts.

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Podcast

Marketing Operations 2.0: Interview with Gary Katz

Podcast interview with Gary Katz who authored Marketing Operations 2.0 as a chapter in my book. MO offers marketers a mindset to develop processes to help manage and measure all marketing activities in alignment with the entire organization.

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Content for Sales

Mike Volpe Podcast Interview on Inbound Marketing

In this podcast, I interviewed Inbound Marketing guru, Mike Volpe, V.P. of Marketing at HubSpot. Below is a summary of the podcast interview.  The interview is 28 minutes long and worth every minute (IMHO). Mike has been a marketing geek for about a decade. I can legitimately call him a marketing geek because his background […]

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Sales Leadership

The Lifecycle of Interaction in Social Media

Social media is made up of online communities where people collaborate with each other, share content and in general they are a collective influence or a collective wisdom.  Let’s examine the lifecycle of interaction in social media from a marketer’s perspective.  In general it is comprised of these four components: Engage Listen Interact Measure Engage […]