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Content for Sales

Develop an Audience-Centric Content Strategy

Google’s on-going quest to make search results more valuable to the user experience requires refining your content strategy so that it is highly relevant to your audiences and potential customers beyond identifying desirable keywords around your products and services. But how do you develop a solid audience-centric content strategy for the digital age?

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Content for Sales

Business Blogging 4 Keys to Success

Running a successful business blog doesn’t have to be difficult. But, you do have to make a plan about how to manage it. The tips here are basics to get you started. Stick with a schedule to keep your momentum steady. With a little practice, maintaining a successful business blogging strategy with new content for your current audience and new visitors will take care of itself.

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Content for Sales

4 Ways to Get B2B Prospects to Engage in Sales Conversations

Your marketing team has embraced inbound marketing. They are creating content with calls-to-action (CTAs), blogging and working on improving SEO results. Search engine rankings are improving for desirable keywords. Your sales lead generation results are improving, although you can always use more leads. But, the sales team is having difficulty getting prospects to be responsive to lead follow up phone calls to engage in sales conversations. So, what can you do about it? How can you get prospects to engage in sales conversations?

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Sales Leadership

Social Media Marketing: The Good, Bad and Ugly

After giving a presentation I like to chat with people about it to get feedback on what resonated with them. Not surprisingly, the topic, which almost always bubbles to the top, is blogging. I’m convinced that blogging has risen to the top of B2B marketer’s fears right up there with fear of public speaking and fear of heights. I continually hear about the fear of people leaving negative comments, or bloggers writing poorly, or not having anything to say, blah, blah, blah! I suggest their biggest fear is getting started! Business blogging is like jumping into a pool of cold water. It may take some getting used to, but once you acclimate and build momentum you’ll wish you had started five years ago like Indium Corp.

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Podcast

Social Media 14 Risk Factors to Avoid

I recently gave a presentation at Tech Summit that was very well received. Here is a link to my slides for this presentation. Additionally, I recorded a podcast to share it with you. Below are the highlights with more detail covered in the podcast.

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Content for Sales

Inbound Marketing Is All About Leverage

Inbound marketing allows a company to leverage content assets online to produce connections with people who have interest in your company’s products. Ignoring this leverage opportunity is very risky in a marketing economy where established competitors can surpass you with inbound marketing strategies quickly. Worse yet, newer nimble and inbound marketing savvy competitors can come out of seemingly nowhere and eat your lunch.

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Sales Leadership

The Lifecycle of Interaction in Social Media

Social media is made up of online communities where people collaborate with each other, share content and in general they are a collective influence or a collective wisdom.  Let’s examine the lifecycle of interaction in social media from a marketer’s perspective.  In general it is comprised of these four components: Engage Listen Interact Measure Engage […]