Marketing Strategy

My Four Year Branding Journey at Vengreso

The story of a memorable four-year branding journey for cofounder and Chief Customer Officer Bernie Borges.

Blog Post Personal Branding

How to Create Awareness for Your Brand Before, During, and After a Conference

Do you know how to create awareness for your brand by leveraging an event? Viveka von Rosen shares tips to to increase visibility before, during, and after a conference.

Modern Marketing Engine Podcast Sales Leadership

How Personal Branding Complements the Employer Brand Strategy at Merck & Co., Inc.

Can brand strategy be complemented and even helped by encouraging personal branding and sharing among employees? John Graham of Merck explains how the Merck brand strategy has made that approach a major focus and demonstrates the amazing results it’s had, on this episode of Social Business Engine.