The story of a memorable four-year branding journey for cofounder and Chief Customer Officer Bernie Borges.
Do you know how to create awareness for your brand by leveraging an event? Viveka von Rosen shares tips to to increase visibility before, during, and after a conference.
Can brand strategy be complemented and even helped by encouraging personal branding and sharing among employees? John Graham of Merck explains how the Merck brand strategy has made that approach a major focus and demonstrates the amazing results it’s had, on this episode of Social Business Engine.