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Modern Marketing Engine Podcast Sales Leadership

How Whole Foods Market Aligns Core Values with Social Media

How Whole Foods Market aligns their core values with social media through a hyper-local social media plan.

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Sales Enablement

Building Communities into Enterprise Social Business

Bernie Borges speaks with David Spinks, CEO of CMX Media, a Community Building event and online publication company that helps enterprises understand what it means to build a brand through community.

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Sales Leadership

Conference Marketing Lead Generation Tactics in the Digital Age

Event marketing has evolved quite a bit during the past 10 years. Today’s marketing budget must be utilized in the most cost efficient ways to do effective lead generation and to deliver real ROI when you exhibit at an industry conference. I would like to share some conference marketing elements that can produce successful lead generation strategies for your next event.

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Sales Leadership

Personal Brand Is Different Than Corporate Culture

A well defined company culture supported by employee personal branding produces the best case for effective Internet marketing results.

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Sales Leadership

Measuring Online Brand Value in Content Marketing

Podcast interview with Andrew Davis of Tipping Point Labs. We discussed measuring online brand value in content marketing using the influence pyramid and Google Insights. B2C and B2B examples provided.

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Sales Leadership

Measuring Brand Equity Through Social Media Marketing

There are several tools available to help marketers measure the effectiveness of their social media marketing efforts.  Some of them include free tools like, Blogpulse, Trendpedia, Trendrr, Google Blogsearch and other vote-centric sites such as DIGG, StumbleUpon and Reddit.  These tools are some of the most popular and readily available tools used to track, measure […]