Social media marketing is different for B2C (business to consumer) companies than it is for B2B (business to business) companies. Yet, there isn’t much written about the difference in developing a social media plan for a B2B compared to B2C company. So, I’m offering five steps for B2B companies to develop a winning social media strategy.
B2B buyers have many options when they do their research on the web and therefore, they are harder to convert to leads. Many marketers struggle with how to engage a B2B website visitor. Marketers must look at their website from the customer’s point of view. Visit your website as a prospective customer. Ask yourself if your website content and calls to action are engaging for visitors at different stages of their buying cycle.