Sometimes the key to success is the secret sauce. Many aspects of a successful ambassador community are specific to the brand, however, there is a base of commonalities. Here’s the recipe for a thriving brand ambassador program.
Bernie Borges speaks with David Spinks, CEO of CMX Media, a Community Building event and online publication company that helps enterprises understand what it means to build a brand through community.
NASA’s Social Media Manager, John Yembrick, reveals how NASA communicates and engages with the public in real time through their 500 social media accounts.