In this episode Bernie explains why companies should be thinking not just about content marketing but also about content for sales. He shares convincing statistics that demonstrate how a more intentional focus on content for sales could make a tremendous difference in helping salespeople create more conversations with their desired audience. You won’t want to miss this one!
On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing.
A brand must have a sense of empathy for the influencer they are pitching to. In this interview from Content Marketing World, Lee Odden explains how he expects brands to have done their homework and be clear when pitching an idea to an influencer.
The relationship with an influencer needs to be mutually beneficial. In this interview from Content Marketing World, Ann Handley explains how she wants brands to show interest in her for more than just her influencer status.
Influencer marketing is about building relationships with individuals. In this interview from Content Marketing World, Andrew Davis reveals how he, as an influencer, prefers to be approached by brands.