Tag: Content Marketing World

A Marketer's Plea for Content for Sales
Bernie Borges

A Marketer’s Plea for Content for Sales

In this episode Bernie explains why companies should be thinking not just about content marketing but also about content for sales. He shares convincing statistics that demonstrate how a more intentional focus on content for sales could make a tremendous difference in helping salespeople create more conversations with their desired audience. You won’t want to miss this one!

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How the Content Marketing Institute Markets
Bernie Borges

How the Content Marketing Institute Markets

On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing.

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