Building Business Relationships to Close More Deals
Sales professionals using LinkedIn for building business relationships can close more deals by sharing content using a social cadence....
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Content Marketing Tag
A Marketer’s Plea for Content for Sales
In this episode Bernie explains why companies should be thinking not just about content marketing but also about content for sales. He shares convincing statistics that demonstrate how a more intentional focus on content for sales could make a tremendous difference in helping salespeople create...
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27 Must-Read LinkedIn Posts that Will Help You Build Your Business in 2018
27 LinkedIn articles and resources you should read to create a stronger brand, have more success in your content marketing and generate more leads in 2018!...
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How to Get More Traffic and Leads Through Content Marketing
In our second Up Close podcast series co-hosted with Guillaume Decugis, CEO of Scoop.It we deliver a comprehensive education on a topic all marketers care about: Lead Generation Through Content Marketing...
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Three Reasons B2B Brands Should Podcast to Win More Business
James Carbary, Founder of Sweet Fish Media, a podcast production service for B2B companies, discusses three reasons why B2B brands should be podcasting....
Read MoreHow Monsanto Creates Customer and Employee Advocacy
Nick Weber, Global Social Media Strategy Lead at Monsanto Company, explains how Monsanto is empowering their customers and employees to help tell their story....
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Your Content Marketing Should Evoke Emotion
Emotions are part of our everyday lives. You can’t make it through a single day without experiencing some type of emotion. Therefore, it only seems natural that your content marketing strategy should aim to target emotions to make a connection with the audience....
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Applying Seth Godin’s Advice to Your Content Marketing Strategy
I’m sure most of you have heard of Seth Godin. If you’re not familiar with Seth Godin, he’s a famous best-selling author, blogger, and marketer. I thought it might be fun to take some of his awesome quotes and apply them to content marketing....
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3 Tips for B2B Marketers in 2016
What will successful B2B marketers will be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone, and two dozen responded…...
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Inbound Marketing Success = Sales & Marketing Alignment
Start building a strong social media presence with these three essential social media rules....
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