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Blog Post Content for Sales

B2B Content Marketing for SMB Business

B2B marketers must ask themselves, how do their websites perform in searches pertaining to their niche? Many B2B websites are just a “blow-horn” for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most B2B prospects want to get to know a business before they call them or fill out a form.

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Content for Sales

Measuring Results in Social Media Marketing

Tracking the reach of your content in social media is just a part of the measuring results secret sauce. You also need to gain insights so you can measure your progress and take action. A metaphor comes to mind. Social media marketing is like flying an airplane. The sophisticated cockpit constantly calculates the extent to which the plan has shifted from its course route and makes the necessary adjustment to get the plane back on its course. In social media marketing, you must similarly be tracking and interpreting in order to know when and how much you must adjust your content strategy and your tactics to stay on course.

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Sales Leadership

Developing a Social Media Marketing Strategy

One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don’t! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges’ book Marketing 2.0, to offer marketers advice on how to develop a social media marketing strategy.

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Content for Sales

Interview with Brian Halligan, Co-Author of Inbound Marketing

Brian Halligan, CEO of HubSpot describes his new book Inbound Marketing. He describes how marketing has been the same for 50 years but has changed dramatically in the past 5 years. Marketers who create remarkable content and spread it on the web get found and create customers.

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Content for Sales

Content Marketing, Need I Say More?

Content marketing is one of the pillars of a Marketing 2.0 strategy. Businesses that produce great content build an asset. Buyers want to engage with people and companies by their content, not by their marketing. Great content builds relationships and trust among buyers. Content marketing is a must for long term marketing survival.