How Analytics Fuels Met Office’s Digital Strategy
Simon Swan, Head of Digital Marketing at Met Office, reveals their unique approach to reaching and engaging its audience through digital content.
September 28, 2016
Tag: content
Betting and Winning on Social at MGM Resorts International
Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International, discusses their social business strategy and reveals examples of how they’ve seen success with social media.
March 16, 2016
How to Harness Content and Social Media to Drive Business Value
Any organization on the journey to social business understands the role of content and social media. In this podcast, Carlos Abler and Christian Plewacki, from 3M, discuss how they are working to educate consumers by functioning more like publishers to drive business value.
November 4, 2015
Business Blogging 4 Keys to Success
Running a successful business blog doesn’t have to be difficult. But, you do have to make a plan about how to manage it. The tips here are basics to get you started. Stick with a schedule to keep your momentum steady. With a little practice, maintaining a successful business blogging strategy with new content for your current audience and new visitors will take care of itself.
December 5, 2011
Digital Marketing The 5 Essential Pillars
I’ve been in the Internet marketing industry since 2000. As much as I’ve seen it evolve over the past 11 years, it feels like it
November 11, 2011
Social Media Marketing: The Good, Bad and Ugly
After giving a presentation I like to chat with people about it to get feedback on what resonated with them. Not surprisingly, the topic, which almost always bubbles to the top, is blogging. I’m convinced that blogging has risen to the top of B2B marketer’s fears right up there with fear of public speaking and fear of heights. I continually hear about the fear of people leaving negative comments, or bloggers writing poorly, or not having anything to say, blah, blah, blah! I suggest their biggest fear is getting started! Business blogging is like jumping into a pool of cold water. It may take some getting used to, but once you acclimate and build momentum you’ll wish you had started five years ago like Indium Corp.
September 22, 2010
Outbound Marketing Meets Inbound Marketing
Enthusem is the only outbound marketing system (that I know about) that truly combines personalized outbound marketing with inbound marketing strategies. The online attachment to a personalized card is the content which marries the outbound touch to the inbound contact. When someone receives my Enthusem card one of two things can happen. They can read the card and toss it. Or, they can read the card and visit the online attachment. In both cases, I’ve created some awareness for my brand. In the latter, I’ve created a lead which I can nurture.
February 16, 2010
Measuring Online Brand Value in Content Marketing
Podcast interview with Andrew Davis of Tipping Point Labs. We discussed measuring online brand value in content marketing using the influence pyramid and Google Insights. B2C and B2B examples provided.
September 1, 2009