Every business wants brand advocates who sing the praise of the company, but most business leaders don’t realize their best brand advocates are their own team members. Andy Malinoski describes how the Frontier Communications team equips employees to be advocates, on this episode of Social Business Engine.
Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, provides a complete look at the findings of their 2015 study.
Brian Solis, Principal Analyst at Altimeter Group, a Prophet Company, discusses recently published research describing the OPPOSITE framework to digital transformation and his latest book X: The Experience When Business Meets Design.
M.E. Miller and Duncan Hopkins provide clarity on how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse, and how it can be applied to any problem solving approach in business.
How the online Support Communities at SAS play a pivotal role in their customer support strategy while adding marketing value to SAS. Chris Hemedinger and Shelley Sessoms share behind-the-scenes insight on how they encourage interaction and keep their users up to date within the community.