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Modern Marketing Engine Podcast Sales Enablement

Mobilizing Employees at Frontier Communications as Brand Advocates in the Face of Business Challenges

Every business wants brand advocates who sing the praise of the company, but most business leaders don’t realize their best brand advocates are their own team members. Andy Malinoski describes how the Frontier Communications team equips employees to be advocates, on this episode of Social Business Engine.

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Modern Marketing Engine Podcast Sales Leadership

In the Midst of the CMO Storm

Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, provides a complete look at the findings of their 2015 study.

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Digital Selling Modern Marketing Engine Podcast

Digital Transformation Takes an OPPOSITE Approach

Brian Solis, Principal Analyst at Altimeter Group, a Prophet Company, discusses recently published research describing the OPPOSITE framework to digital transformation and his latest book X: The Experience When Business Meets Design.

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Digital Selling Modern Marketing Engine Podcast

Ending Email Overwhelm: How IBM Redesigned Enterprise Email to Deliver Outcomes for All

M.E. Miller and Duncan Hopkins provide clarity on how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse, and how it can be applied to any problem solving approach in business.

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Modern Marketing Engine Podcast Sales Leadership

How the Online Community at SAS Provides Customer Support

How the online Support Communities at SAS play a pivotal role in their customer support strategy while adding marketing value to SAS. Chris Hemedinger and Shelley Sessoms share behind-the-scenes insight on how they encourage interaction and keep their users up to date within the community.