Stephanie Stahl podcast interview on great content marketing
Bernie Borges

We Only Need Great Content Marketing

Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.

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Amy Franko modern sales
Mario Martinez Jr.

To Achieve Modern Sales Success You Have To Become A Modern Seller, with Amy Franko, Episode #90

My guest on this episode of #SellingWithSocial is Amy Franko, champion of modern sales. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then pivoted 180° into entrepreneurship, launching a training firm – Impact Instruction Group. She has successfully built and scaled a book of business that includes some of the world’s most recognizable brands.

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How to Position High Level Employees as Trusted Thought Leaders
Bernie Borges

How to Position High Level Employees as Trusted Thought Leaders

The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.

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4 Social Selling Myths
Stan Robinson

4 Social Selling Myths

There are many social selling myths. Understanding the meaning of social selling in the context of the sales process can clarify some misconceptions.

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Using Predictive Intelligence To Increase Sales Revenue, with Christine Zmuda, Episode #89
Mario Martinez Jr.

Using Predictive Intelligence To Increase Sales Revenue, with Christine Zmuda, Episode #89

Predictive Intelligence is changing the way marketing and sales professionals get results. In short – it allows us to give individual prospects or customers experiences that are unique to them and fit where they are in the sales process. It does so by utilizing data from all web-based channels: email, mobile, social, and even a call center. Best of all, predictive intelligence is proven to drive key business results.To speak with me about this issue I invited my friend Christine Zmuda to be my guest on this episode of #SellingWithSocial.

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How To Be A Modern Marketer In The Age Of Data And Analytics - Victor Belfor
Bernie Borges

How To Be A Modern Marketer In The Age Of Data And Analytics

For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and modern marketers across a variety of industries.From his seat as a business development exec at a marketing tech company, Victor is exposed to marketers across many companies. That means he’s got a strong read on the pulse of the modern marketer. Victor calls it like he sees it and offers suggestions you can use, on this episode.

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How to Win Friends and Drive Business in the Age of Social Media
Bernie Borges

How to Win Friends and Drive Business in the Age of Social Media

Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and driving business results. He’s the perfect person to talk to about how we can drive business through genuine friendships in the age of social media.

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