The Essential Ingredients for Modern Sales
Seeking success in modern sales? Vengreso CEO Mario Martinez Jr. shares tips on how to effectively engage the modern buyer as a modern seller.
June 22, 2022
LinkedIn Training Program: Create More B2B Sales Conversations
Introducing Selling with LinkedIn by Vengreso. Discover how this online on-demand LinkedIn training program teaches business professionals how to create more sales conversations with qualified buyers.
April 4, 2022
How to Use LinkedIn Sales Navigator to Find Warm Leads
Did you know that you can easily filter to find 2nd-degree connections who follow your company’s LinkedIn page? Learn the easy 3-step process here!
March 30, 2022
Balancing Traditional Selling vs. The Modern Sales Approach
To meet the demands of the modern buyer, your sales organization must implement a modern sales approach that combines with traditional selling techniques.
October 8, 2021
Build LinkedIn Boolean Search Strings that Deliver Your Ideal Prospecting List
Viveka von Rosen gives us the formula to find your ideal buyers using boolean search on LinkedIn.
August 30, 2021
How to Use Video Email to Break Through the Noise
87% of businesses have caught onto the importance of video, but what about salespeople? Discover how video can increase sales.
August 17, 2021
15 LinkedIn Profile Optimization Tips to Get Found
Follow these 15 power LinkedIn profile SEO tips to ensure you get found by your buyers when they search.
July 7, 2021
Best Remote Selling Tools
Do you have the essential tools for managing your remote sales team? Discover which tools will maximize your team’s productivity during these challenging times.
February 23, 2021
Complete List of the Essential Social Selling Tools
Is your sales team leveraging social selling tools throughout the buying process? Learn how the essential tools can improve prospecting, increase productivity and streamline collaboration.
February 12, 2021
How to Create a Sales Enablement Strategy
Sales enablement is essential to improving win rates. Learn the 7 elements of a successful sales enablement strategy and how to implement them today!
February 12, 2021
Tips to Leave a Sales Voicemail with LinkedIn Voice Messages
Are you sending sales voicemails with LinkedIn voice messages to engage with prospects? Learn our tips on how to send a voicemail with LinkedIn today!
February 7, 2021
Sales Forecasting to Accurately Predict Revenue Every Quarter
At the end of every month, quarter, and year sales leaders are trying to figure out what is going to close and what is going
January 8, 2021
The Future of Sales: What will the World Look Like for Sales Teams After the Quarantine? with Hang Black, Episode #147
What will sales look like in 2021? Hang Black and Mario Martinez Jr. discuss the future of sales and how sales leaders should plan for post-COVID-19.
July 17, 2020
3 Use Cases for Sales Video Messaging Beyond Direct Sales Prospecting
Personalized video sales messaging is an effective strategy for account managers, channel sellers and sales leaders. Learn how.
June 5, 2020
How to Calculate the ROI of Your Sales Tools
Are you calculating the ROI of your sales tools? Discover the three easy steps to track the tech sellers use at different stages of the sales cycle to measure the ROI.
May 28, 2020
Thinking of Hiring an Outsourced Sales Company But Not Sure It’s The Best Move?, with Benjamin Simms, Episode #142
Subscribe to Modern Selling on the App of Your Choice! For many sales leaders, it’s unthinkable to consider an outsourced sales team, simply because it’s
May 7, 2020
Remote Selling Best Practices: Help Your Sales Team Hit Quota Working From Home, with Chad Olds, Episode #141
One of the most dramatic changes the sales community is having to make due to COVID-19 is the switch to remote selling VS an in-office
April 16, 2020
How Personalized Sales Outreach Can Increase Sales Conversions Up to 60%, with Kris Rudeegraap, Episode #140
Subscribe to Modern Selling on the App of Your Choice! Sales outreach is one way to set your sellers apart because they deliver personalized experiences
April 9, 2020
No Upselling Strategy Means You’re Missing Up To 30% Of Sales, with Victor Antonio, Episode #139
It may sound crazy to be talking about an upselling strategy in the midst of a world-wide crisis like Coronavirus, but Victor Antonio explains it completely!
March 31, 2020
A Letter to Sales Leaders Managing a Team in the New Normal
Sales leadership in a time of crisis is not for everyone. You are in a leadership role because you have compassion. Discover how to lead in challenging times.
March 17, 2020
How The Modern Seller Makes Fans Of Modern Buyers, with Meridith Elliott Powell, Episode #136
The modern seller has to appeal to modern buyers, and to work WITH them as they take their buying journey. Learn to do it well from Meridith Elliott Powell.
February 20, 2020
How To Make Corporate Sales Training Stick For Your Entire Team, with David Mattson, Episode #135
If corporate sales training isn’t working for you, there’s a reason. The good news is you can fix it! Join Dave Mattson of Sandler Training for this episode.
February 13, 2020
To Train or Not to Train Your Sellers to Improve Sales Performance (Part 1)
Kirsten Boileau of SAP joins Mario Martinez Jr. to share the results of an internal study on how formal social selling training improves sales performance.
February 11, 2020
Sales Methods: The What, When, Why, and How, with Steve Maxwell, Episode #133
Choose from all the sales methods available can be tricky business. But with the clarity that comes from experience, you can do it well. Steve Maxwell shares on this episode.
January 30, 2020
How AI Sales Assistants Are Changing Automotive Dealerships
The advent of AI Sales Assistants are making engagement with buyers even more effective at auto dealerships around the country. Find out more on this eipsode.
January 29, 2020
How Any Business Can Build Long Term Profits Through Raving Fans
Long term profits are the holy grail of any business and you can secure them through creating your own fanocracy. David Meerman Scott shares how on this episode.
January 15, 2020
Three Lessons Learned from Our Black Friday Special
Discover why we created a Black Friday campaign and three lessons we learned useful for any B2B marketer.
December 3, 2019
Your Sales Mindset Needs An Overhaul – Here’s How To Start, with Bernadette McClelland, Episode #129
When it comes to increasing sales, your mindset will either propel you to greater success or hinder you. Join Bernadette McClelland and Mario Martinez Jr as they help you make your sales mindset the best it can be.
November 7, 2019
How to Market An Unknown Premium Brand
How does a company with a premium brand offering, but little or no brand recognition, market to a universe of buyers who assume that solution providers are all pretty much the same?
October 30, 2019
Should Marketers Use Gated Content? The Pros And Cons Of Both
How effective is gated content? Should it be used at all or only in certain cases? James Kessinger, CMO of Hushly explains the idea of micro-gated content
October 23, 2019
How Insurance Brokers Can Use LinkedIn to Build Their Book of Business
Discover the five ways commercial insurance brokers can use LinkedIn to develop their thought leadership, ask for referrals, and build their book of business.
October 1, 2019
Benefits of Social Selling Training to Improve B2B Sales
Still wondering about the risks of launching a social selling training program? Learn the benefits, key components and how social selling can increase sales.
September 24, 2019
The Anatomy of the Modern Buyer and the Modern Seller
How do you engage the Modern Buyer? Become a Modern Seller! Learn the key traits of each and how to build a sales team that attracts the Modern Buyer.
August 30, 2019
Building a Bridge Across Marketing, Sales and Service for a 360 Degree View of the Connected Consumer
Learn how to bridge the gap between marketing, sales, and service for a better view of the connected consumer. Niki Hall of Selligent tells you how.
August 28, 2019
How to Increase Sales by Transforming the Sales Structure, with Steve Niemiec, Episode #124
Everyone is looking to increase sales – and it happens in the modern sales environment through new structures for your team. Find out more on this episode!
August 26, 2019
Social Selling Tips: LinkedIn Headlines for Sales Professionals
Stumped on what to write in your headline on LinkedIn? How do you do all of that when writing LinkedIn headlines for sales professionals and you’re limited to 120 characters? Keep reading to find out what Chuck Shaver, Director for Sales with Vengreso, recommends in his fourth Quick Tip of the Week video.
July 26, 2019
What’s Changed In My 15 Years Of Marketing Leadership
Marketing leadership has changed significantly over the years. Listen in to get the inside perspective from Steven Handmaker with Assurance.
July 24, 2019
Why TCMA is The Third Stage Of Sales and Marketing Transformation
Properly using through-channel marketing automation? Learn why TCMA is integral to your sales and marketing transformation with Jay McBain on this episode.
July 10, 2019
LinkedIn Tips: Tagging Photos to Connect with Buyers
Vengreso’s Mario Martinez, Jr. shares his LinkedIn tips for tagging photos and digitally engaging buyers. Watch the video or read the blog for ideas about who to tag.
July 2, 2019
How To Keep Communication Style Bias From Derailing Your Sales Process, with Paul Watts, Episode #117
Your sales process needs to take into account communication style bias! Do you know how to troubleshoot for this issue? Listen to learn how.
June 21, 2019
Customer Interaction – Engage with Customers on These Social Media Platforms
Unsure which social media platforms you should use to engage with customers? Mario Martinez, Jr. and Viveka von Rosen share considerations to help you decide.
June 21, 2019
7 Ways You Should Be Selling With Stories, with Mike Adams #116
The most successful salespeople are selling with stories? How do they tell the right kind of stories to drive sales? Mike Adams shares how on this episode.
June 14, 2019
3 Ways To Ensure Marketing and Sales Produce Measurable Results
Discover how being united in marketing and sales at Conversica leads to measurable results with CMO Rashmi Vittal and CSO Gregg Ames.
June 5, 2019
A Guide For The Modern Marketer’s Go To Market Strategy
In this podcast with Utpal Bhatt, you’ll learn how to develop your go to market strategy according to the type of category your business is in.
May 22, 2019
A Modern Approach To Sales Alignment & Marketing In Manufacturing
Learn how marketing and sales alignment contribute to greater customer reach in manufacturing with Carl Howe and Dr. Wes Martz.
May 15, 2019
Social Selling Tips: How to Update your LinkedIn® Background
Your LinkedIn background is like a digital billboard. Are you utilizing this free space to your full branding potential? Watch this video to find out!
May 13, 2019
We Only Need Great Content Marketing
Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.
May 8, 2019
What Every Sales Leader Needs to Know When Selling to the Modern Marketing Executive
Three marketing executives answer seven questions every sales leader wants to know when selling to marketing leaders. Webinar recording available here.
May 2, 2019
Implementing The PVC Sales Methodology For LinkedIn Social Selling, Episode #111
If you want to perfect your LinkedIn Social Selling skills, you need the PVC methodology, only from Vengreso. Listen to this episode to learn how it works!
April 30, 2019
5 Sales Coaching Tips Every Sales Leader Must Know About Social Selling on LinkedIn
Sales leaders are challenged with how to do sales coaching on social media platforms they’ve never used. Listen as Mario Martinez, Jr. shares sales coaching advice for social selling on LinkedIn. Discover 5 key takeaways.
April 25, 2019
How To Maximize Modern Sales Effectiveness And Productivity, with Mat Singer, Episode #110
If you need to learn how to maximize sales effectiveness across your entire organization, Mat Singer is on the podcast to help you do that. Listen now!
April 23, 2019
How Brands Break Through To Audiences With Video
If you want to leverage your B2B marketing to greater effectives, you need to do it with video.This episode with Sara Larsen tells you how.
April 10, 2019
Sales Management Check In – Are You Wasting Money on Sales Navigator?
Kurt Shaver, CSO of Vengreso, speaks to sales management about key metrics from Sales Navigator Usage Reports. Is your company using Sales Navigator’s features to the fullest?
March 19, 2019
How Marketing & Sales Contribute to Digital Transformation at CenturyLink
Chris Sikora of CenturyLink shares their digital transformation journey and how they’ve achieved 83% more digital engagement since training their sales team in social selling.
March 13, 2019
Understand The B2B Buyer Journey To Create More Conversations, with Scott Collins, Episode #104
The B2B buyer’s journey is something sales professionals MUST understand because of the impact of digital. Listen to Scott Collins explian, on this episode.
March 7, 2019
The Importance Of Organizational Culture For Sales Teams, with Justin Hiatt, Episode #103
The importance of organizational culture on a sales team cannot be underestimated. On this episode you’re going to hear how Justin Hiatt and the team at Workfront make it happen!
February 28, 2019
How Marketers Can Create A Customer Success Tool To Fuel Sales Enablement
On this episode, CMO John Ryan shares how Crossfuze created its own customer success index to fuel both sales and sales enablement.
February 20, 2019
How Branding Enables More Social Selling Conversations
Sales and Marketing leaders should be in lockstep on professional profile branding. You want to make the right impression when buyers are checking out your sales reps online.
February 12, 2019
The Secrets Behind The Success Of The World’s Largest Digital Sales Training Company, Episode #100
The world’s largest digital sales training company is now verified. It’s Vengreso! Join Mario Martinez Jr for this episode with the entire Vengreso leadership team.
February 7, 2019
10 Steps To Launching A Digital Selling Program, Episode #99
If your organization has not developed a digital selling program, you MUST listen to this episode. Mario Martinez Jr, CEO of Vengreso breaks it down for you step by step.
January 31, 2019
The Impact Of One Word In Customer Conversations
Erik Peterson shares how one simple change in wording can make your customer conversations more effective, leading to more conversions.
January 30, 2019
The Modern Marketer’s Guide to Content for Sales Enablement
If you are not investing in content for sales enablement, you’ll miss more and more opportunities to close deals as time goes on. Learn how to do it right from Viveka von Rosen.
January 23, 2019
Your LinkedIn Banner – Don’t Miss This Branding Opportunity
The LinkedIn Banner is an often overlooked opportunity to highlight your personal brand. Along with your profile photo, it’s the first thing your audience will see, so it needs to be appealing, compelling, and informative. But with LinkedIn changing their layout, and having the desktop profile design different from mobile, creating the perfect banner was always a challenge—until now.
January 21, 2019
A B2B Coloring Book that Generated Leads and Then Some
Every B2B organization needs to generate leads, and the best way to do it is to target the real needs of your target customer. Sean Freidlin shares an amazing way his team did that on this episode.
January 16, 2019
Secrets To Sales Leadership And Long-Term Sales Success with Kyle Porter, Episode #98
Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Podcasts Sales leadership can determine the B2B sales success of a team more
January 10, 2019
Move Over Alexa It’s Time to Re-Humanize the Sales Process
If AI is causing your sales process to feel like it needs some re-humanizing, you’ve got to hear this heartfelt and powerful conversation with Shari Levitin.
January 9, 2019
12 Steps To Powerful Persuasion In Sales – Part 2, with Rod Hairston, Episode #97
You’re about to learn from a master about having more persuation in sales. Rod Hairston of The National Association of Sales Professionals is my guest.
January 3, 2019
Going Beyond Marketing and Sales Alignment with Justin Shriber, Episode #96
Marketing sales alignment is good. Marketing and sales orchestration is better. Justin Shriber explains the concept and tells you how to get started, on this episode.
December 20, 2018
How to Get Valuable Sales Data Insights from Wins and Losses
Sales data is one of the metrics most dependent on human reporting. How can you get the data you need from your salespeople? Bill Sexton explains on this episode.
December 19, 2018
It’s Time to Transform Sales Training for Women
This conversation with Cynthia Barnes is an inspiring look at how specific sales training for women can enable them to dance on the glass ceiling. Listen to hear more!
December 12, 2018
Sticking to the Basics with Sales Enablement
Sales enablement can easily be overcomplicated, but don’t write it off. Mark Hunter and Mario Martinez Jr. explain the importance of simplifying sales enablement in this video.
December 10, 2018
A 3 Step Plan To Create A Video Strategy That Gets Results
If you don’t have a video strategy for your content marketing efforts, you are missing a powerful tool. Nathan Veer shares his 3-Step video formula on this episode.
December 5, 2018
Why You Need a Self-Branding Strategy for Sales
Mark Hunter and Mario Martinez, Jr. agree – a self-branding strategy can help your sales results! Learn why & hear valuable tips for your self-branding.
December 3, 2018
How to Get Started with Artificial Intelligence in Content Marketing
Listen to this podcast to discover two business models to get started with artificial intelligence in content marketing
November 28, 2018
12 Steps To Powerful Persuasion In Sales – Part 1, with Rod Hairston Episode #92
Listen to this conversation with Rod Hairston as he present the first part of his 12 Steps to Persuasion in Sales. It’s the Selling With Social Podcast
November 22, 2018
Your LinkedIn Company Page Is Getting An Upgrade. Say Hello to the New LinkedIn Page
Your LinkedIn Page – formerly your LinkedIn Company Page – will soon have new tools and interactive features to better engage with your audience.
November 20, 2018
How to Improve Your Sales Strategy with Omnichannel Prospecting
You can’t reach any two people the same way. Mark Hunter and Mario Martinze Jr. discuss the need for omnichannel prospecting to connect with the modern buyer.
November 19, 2018
How To Get More Sales Wins By Making Your Buyers C.R.I.N.G.E., with Douglas Vigliotti Episode #91
We all want more sales wins, and my guest on this episode of #SellingWithSocial is going to break down a simple framework that will help us get them. Doug Vigliotti is a writer, speaker, podcast host, and consultant. He’s the bestselling author
November 15, 2018
10 Steps to the Digital Sales Transformation Results You Want
Launching a digital sales transformation program requires these ten steps to produce more sales conversations with more qualified buyers.
November 12, 2018
How to Position High Level Employees as Trusted Thought Leaders
The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.
November 7, 2018
Learning How to Attract Customers Using Content at Conversica
Conversica Sales Development Rep Natasha Prusa shares her tips for a high SSI Score and reveals some of the tips to attract customers she learned during Vengreso’s Selling with LinkedIn Workshop.
November 2, 2018
Using Predictive Intelligence To Increase Sales Revenue, with Christine Zmuda, Episode #89
Predictive Intelligence is changing the way marketing and sales professionals get results. In short – it allows us to give individual prospects or customers experiences that are unique to them and fit where they are in the sales process. It does so by utilizing data from all web-based channels: email, mobile, social, and even a call center. Best of all, predictive intelligence is proven to drive key business results.To speak with me about this issue I invited my friend Christine Zmuda to be my guest on this episode of #SellingWithSocial.
October 31, 2018
Building Business Relationships to Close More Deals
Sales professionals using LinkedIn for building business relationships can close more deals by sharing content using a social cadence.
October 26, 2018
How to Master Selling To The C Suite, with Steve Hall, Episode #88
We’ve all heard that there are advantages to selling to the C Suite, but do you know what they are and how to make the most of them? My guest on this episode of #SellingWithSocial is one of the foremost authorities on selling at C Level, Steve Hall. Steve believes and teaches that If you sell high value B2B products or services, it’s better to sell as high up the chain as you can.
October 25, 2018
Helping Customers Win More through Highly Personalized Account Based Marketing
Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account. On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solutions for enterprise customers across the globe, about how they help their customer win through highly personalized account based marketing.
October 24, 2018
How To Be A Modern Marketer In The Age Of Data And Analytics
For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and modern marketers across a variety of industries.From his seat as a business development exec at a marketing tech company, Victor is exposed to marketers across many companies. That means he’s got a strong read on the pulse of the modern marketer. Victor calls it like he sees it and offers suggestions you can use, on this episode.
October 17, 2018
How to Win Friends and Drive Business in the Age of Social Media
Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and driving business results. He’s the perfect person to talk to about how we can drive business through genuine friendships in the age of social media.
October 10, 2018
How Fundbox Uses AI and Humans to Deliver a Great Customer Experience
A great customer experience is at the heart of customer loyalty and support – and we all want OUR customers to have that “Wow!” experience. As technology improves there are more and more ways to deliver experiences customers remember and tell others about. Bernie’s guest on this episode of Social Business Engine is Basile Senesi, head of sales and support at Fundbox.
September 26, 2018
Digital Selling Success Requires These 4 Principles
The modern seller needs these four digital selling principles to engage with the modern buyer for more sales conversations.
September 7, 2018
10 FREE Ways to Drive Traffic to Your Content by Leveraging Social
Learn these 10 free ways to engage your target audience and drive traffic to your content by leveraging social
April 30, 2018
10 Steps to Launching a Digital Selling Program, with Brynne Tillman, episode #68
Digital selling is more than just a trending phrase – it’s the key to success in today’s 21st century B2B environment. Brynne Tillman, Chief Learning Officer at Vengreso, is my guest on this episode of #SellingWithSocial because she is an industry leader in digital selling.
April 26, 2018
The LinkedIn Checklist for Savvy Sales Professionals
You know you need to leverage LinkedIn for growing your business, but do you know where to start? Here is a quick LinkedIn checklist to guide you through the steps you need to take to be successful.
March 19, 2018
Leveraging Digital Sales for the 3 Tiers of Account Based Sales
Account Based Sales and Account Based Marketing are hot topics lately, but there’s a lot of variation in how people define them. In this article, Vengreso’s CSO, Kurt Shaver, identified three different tiers that fall under the umbrella of ABS/ABM, according to the many sales reps she talks to every day.
March 12, 2018
Social Selling Best Practices
Social selling best practices enable sellers to find, engage and connect with the modern buyer. Learn the best practices SAP implemented with their sales team and the results they produced.
February 21, 2018
27 Must-Read LinkedIn Posts that Will Help You Build Your Business in 2018
27 LinkedIn articles and resources you should read to create a stronger brand, have more success in your content marketing and generate more leads in 2018!
January 2, 2018
How Conversational AI Provides Marketing and Sales a Competitive Edge
Alex Terry, CEO at Conversica explains how their conversational AI sales assistant is creating more sales jobs by increasing the number of quality leads.
December 6, 2017
Increase Your LinkedIn SSI Score to Increase Your Sales
Here is the Vengreso quick list on what you can do today to start increasing your LinkedIn SSI Score.
October 24, 2017
How Sales Leaders Can Use LinkedIn KPIs to Improve Their Sales Teams’ Social Selling Process
Bernie Borges teaches us how to track and measure sales KPIs that are specifically focused on Linkedin.
September 15, 2017
Nurturing LinkedIn Connections to Create Conversations
Viveka von Rosen explains why and how to nurture and engage 1st degree LinkedIn connections.
August 22, 2017
4 Reasons Employee Advocacy is Easier for Millennials
Millennials are seemingly taking over the B2B workforce. Here are four reasons why employee advocacy appears easier for them and why you should begin your employee advocacy program with your millennial employees.
December 3, 2015