David Meerman Scott's latest book, “Fanocracy,” co-authored with his daughter Reiko Scott, is a dissection of how true fans of any group or organization develop their “fandom” and how we as business and sales leaders can organize our strategies around encouraging fans, which in turn...
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Is your sales team leveraging social selling tools throughout the buying process? Learn how the essential tools can improve prospecting, increase productivity and streamline collaboration....
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Don't lose 2020 budget because you didn't spend it all in 2019. The Vengreso team suggests 9 ways to use your end-of-year sales and marketing budget....
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Ready to improve your social media performance 3,850 times over other companies? Find out how to leverage an employee advocacy program for your business!...
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My guest on this episode of #SellingWithSocial is Amy Franko, champion of modern sales. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then pivoted 180° into entrepreneurship, launching a training firm -...
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The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia...
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Marketing leaders, Bernie Borges, Karin Aviles and Conner Kutsunai share compelling reasons and proven ideas to get your team members to actively participate in your company's employee advocacy programs....
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Christa Gorham, Group Manager, Large Business Marketing & Communications at CenturyLink, discusses how their employee advocacy program is progressing and how they're activating employees to share more....
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Let’s face it…you may have the best content in the world, but if it’s not reaching the people you want to reach, you might as well throw it in the trash. OK, maybe that’s a little dramatic. J The point is if no one is...
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A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals....
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