Sales and Marketing Budget: Use it or Lose it?
Don't lose 2019 budget because you didn't spend it all in 2018. The Vengreso team suggests 9 ways to use your end-of-year sales and marketing budget....
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Employee Advocacy Tag
To Achieve Modern Sales Success You Have To Become A Modern Seller, with Amy Franko, Episode #90
My guest on this episode of #SellingWithSocial is Amy Franko, champion of modern sales. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then pivoted 180° into entrepreneurship, launching a training firm -...
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How to Position High Level Employees as Trusted Thought Leaders
The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia...
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How CenturyLink Doubled Employee Shares Through a Contest
Christa Gorham, Group Manager, Large Business Marketing & Communications at CenturyLink, discusses how their employee advocacy program is progressing and how they're activating employees to share more....
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The Secret to a Great Employee Advocacy Program
Let’s face it…you may have the best content in the world, but if it’s not reaching the people you want to reach, you might as well throw it in the trash. OK, maybe that’s a little dramatic. J The point is if no one is...
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2016 Midyear Recap
A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals....
Read MoreHow Monsanto Creates Customer and Employee Advocacy
Nick Weber, Global Social Media Strategy Lead at Monsanto Company, explains how Monsanto is empowering their customers and employees to help tell their story....
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Glenn Gaudet of GaggleAMP Talks Employee Advocacy Do’s and Don’ts
Glenn Gaudet, President and Founder of GaggleAMP, shares how employee advocacy aligns with the global goals of an organization and the best practices to follow....
Read MoreHow CA Technologies Turns Employees into Advocates
Andrew Spoeth, Digital Marketing Director and Head of Social Media at CA Technologies explains how they're harnessing the reach and business potential of employees through internal and external social engagement....
Read MoreSocial Selling is Back to Basics
The social selling paradigm is largely misunderstood. I gathered strategies, tips, and guiding principles from 17 social selling practitioners to help any sales organization shape their thoughts on this topic. ...
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