fanocracy David Meerman Scott
Mario Martinez Jr.

Creating A Profitable Fanocracy For Your Brand, with David Meerman Scott, Episode #130

David Meerman Scott’s latest book, “Fanocracy,” co-authored with his daughter Reiko Scott, is a dissection of how true fans of any group or organization develop their “fandom” and how we as business and sales leaders can organize our strategies around encouraging fans, which in turn can drive long term profits. Join us for this episode of the #ModernSelling podcast as we dive into this fascinating topic!

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Amy Franko modern sales
Mario Martinez Jr.

To Achieve Modern Sales Success You Have To Become A Modern Seller, with Amy Franko, Episode #90

My guest on this episode of #SellingWithSocial is Amy Franko, champion of modern sales. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then pivoted 180° into entrepreneurship, launching a training firm – Impact Instruction Group. She has successfully built and scaled a book of business that includes some of the world’s most recognizable brands.

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How to Position High Level Employees as Trusted Thought Leaders
Bernie Borges

How to Position High Level Employees as Trusted Thought Leaders

The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.

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Employee Advocacy
Alanna Jackson

The Secret to a Great Employee Advocacy Program

Let’s face it…you may have the best content in the world, but if it’s not reaching the people you want to reach, you might as well throw it in the trash. OK, maybe that’s a little dramatic. J The point is if no one is aware of your content, then they won’t see how awesome you and your company are.

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Prospecting Methods to Bring Your Buyers Back from the Dark Side
Bernie Borges

2016 Midyear Recap

A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals.

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