Is your sales team leveraging social selling tools throughout the buying process? Learn how the essential tools can improve prospecting, increase productivity and streamline collaboration.
Don’t lose 2021 budget because you didn’t spend it all in 2020. The Vengreso team suggests 9 ways to use your end-of-year sales and marketing budget.
David Meerman Scott’s latest book, “Fanocracy,” co-authored with his daughter Reiko Scott, is a dissection of how true fans of any group or organization develop their “fandom” and how we as business and sales leaders can organize our strategies around encouraging fans, which in turn can drive long term profits. Join us for this episode of the #ModernSelling podcast as we dive into this fascinating topic!
Ready to improve your social media performance 3,850 times over other companies? Find out how to leverage an employee advocacy program for your business!
My guest on this episode of #SellingWithSocial is Amy Franko, champion of modern sales. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then pivoted 180° into entrepreneurship, launching a training firm – Impact Instruction Group. She has successfully built and scaled a book of business that includes some of the world’s most recognizable brands.
The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.
Marketing leaders, Bernie Borges, Karin Aviles and Conner Kutsunai share compelling reasons and proven ideas to get your team members to actively participate in your company’s employee advocacy programs.
Let’s face it…you may have the best content in the world, but if it’s not reaching the people you want to reach, you might as well throw it in the trash. OK, maybe that’s a little dramatic. J The point is if no one is aware of your content, then they won’t see how awesome you and your company are.
A brands greatest marketing asset is its employees. Julio Viskovich, V.P. of Marketing at rFactr overviews how to implement and scale an employee advocacy program.
Millennials are seemingly taking over the B2B workforce. Here are four reasons why employee advocacy appears easier for them and why you should begin your employee advocacy program with your millennial employees.
Julio Viskovich, V.P. of Marketing at rFactr, discusses the profitability of employee advocacy and overviews how to implement and scale an employee advocacy program.
Andrew Spoeth, Digital Marketing Director and Head of Social Media at CA Technologies explains how they’re harnessing the reach and business potential of employees through internal and external social engagement.
Glenn Gaudet, President and Founder of GaggleAMP, shares how employee advocacy aligns with the global goals of an organization and the best practices to follow.
Nick Weber, Global Social Media Strategy Lead at Monsanto Company, explains how Monsanto is empowering their customers and employees to help tell their story.
A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals.
Christa Gorham, Group Manager, Large Business Marketing & Communications at CenturyLink, discusses how their employee advocacy program is progressing and how they’re activating employees to share more.
