Tag: employee branding

Marketing is Not a Department

The mindset that the corporate brand is the only “brand” asset has been obsoleted in the digital age. Employees can develop a valuable brand that can be “shared” with the corporate brand. Department leaders need to embrace the fact that marketing is not a department and be an enthusiastic partner in the planning process with the CMO.

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Mario Martinez Jr.

5 Characteristics of a Social Business

A social business doesn’t measure tweets, followers and fans. A social business measures business outcomes and embraces employee branding. A social business considers marketing an organization wide responsibility.

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A yellow road sign with the words new paradigm ahead against a blue sky.
Mario Martinez Jr.

Marketing Paradigm Shifts Embrace Them or Perish

Consumers have expectations from brands today they didn’t have just five years ago. Marketing executives need to have keen insight into the most effective ways to reach and engage their audience and turn them into loyal and raving customers. Following are four marketing paradigms every marketing executive should embrace or risk losing customer preference to competitors who embrace these marketing paradigms.

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