The 3 E’s of Content Marketing
When I wrote Marketing 2.0 in 2009 I set out to write a book for the average marketer. My goal was for marketers, particularly in small and midsize businesses and non-profits, to understand what social media is and how to embrace it productively. I boiled my book down to two core principles: content marketing and relationship building (through your content). In this post, I focus on content marketing because it is so crucial. And, truth be told, I still see many marketers struggle with their content marketing strategy.