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Modern Marketing Engine Podcast Sales Leadership

In the Midst of the CMO Storm

Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, provides a complete look at the findings of their 2015 study.

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Modern Marketing Engine Podcast Sales Leadership

Why Recruitment is Marketing

Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies.

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Digital Selling Modern Marketing Engine Podcast

Ending Email Overwhelm: How IBM Redesigned Enterprise Email to Deliver Outcomes for All

M.E. Miller and Duncan Hopkins provide clarity on how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse, and how it can be applied to any problem solving approach in business.

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Digital Selling Modern Marketing Engine Podcast

IBM: 25 Global Social Business Leaders Shattering Tradition

Maria Huntalas is Senior Marketing Manager at IBM and author of the eBook: 25 Inspiring Global Social Business Leaders. Tune in to this podcast to discover how social business is shifting from a noun to a verb.

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Content for Sales

11 B2B Slideshare Presentations That Rock

11 Slideshare examples of how to reach an engaged audience on a social media platform that is comprised of a business audience, is 100% visual, offers social sharing potential and lead generation capabilities along with analytics and metrics.

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Sales Enablement

The 5 Pillars of a Social Business

In the modern marketing era, culture and technology integrate in successful organizations. The right culture without technology, or the right technology without the right culture doesn’t cut it. The modern business understands this. The modern business is a social business.

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