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Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies.
M.E. Miller and Duncan Hopkins provide clarity on how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse, and how it can be applied to any problem solving approach in business.
Maria Huntalas is Senior Marketing Manager at IBM and author of the eBook: 25 Inspiring Global Social Business Leaders. Tune in to this podcast to discover how social business is shifting from a noun to a verb.
In the modern marketing era, culture and technology integrate in successful organizations. The right culture without technology, or the right technology without the right culture doesn’t cut it. The modern business understands this. The modern business is a social business.