In the Midst of the CMO Storm
Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, provides a complete look at the findings of their 2015 study.
April 27, 2016
Tag: IBM
Why Recruitment is Marketing
Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies.
November 24, 2015
Ending Email Overwhelm: How IBM Redesigned Enterprise Email to Deliver Outcomes for All
M.E. Miller and Duncan Hopkins provide clarity on how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse, and how it can be applied to any problem solving approach in business.
November 11, 2015
IBM: 25 Global Social Business Leaders Shattering Tradition
Maria Huntalas is Senior Marketing Manager at IBM and author of the eBook: 25 Inspiring Global Social Business Leaders. Tune in to this podcast to discover how social business is shifting from a noun to a verb.
May 14, 2015
11 B2B Slideshare Presentations That Rock
11 Slideshare examples of how to reach an engaged audience on a social media platform that is comprised of a business audience, is 100% visual, offers social sharing potential and lead generation capabilities along with analytics and metrics.
August 11, 2014
The 5 Pillars of a Social Business
In the modern marketing era, culture and technology integrate in successful organizations. The right culture without technology, or the right technology without the right culture doesn’t cut it. The modern business understands this. The modern business is a social business.
March 25, 2014