Categories
Modern Marketing Engine Podcast Sales Leadership

Why TCMA is The Third Stage Of Sales and Marketing Transformation

Properly using through-channel marketing automation? Learn why TCMA is integral to your sales and marketing transformation with Jay McBain on this episode.

Categories
Modern Marketing Engine Podcast Sales Leadership

2016 Midyear Recap

A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals.

Categories
Digital Selling Modern Marketing Engine Podcast

How SAP Approaches Influencer Marketing to Reach its Audience

Amisha Gandhi, Senior Director Influencer Marketing at SAP discusses how to locate influencers and involve them in your strategy so both parties benefit.

Categories
Digital Selling

The Art of Building Influencer Relationships: Lee Odden

A brand must have a sense of empathy for the influencer they are pitching to. In this interview from Content Marketing World, Lee Odden explains how he expects brands to have done their homework and be clear when pitching an idea to an influencer.

Categories
Digital Selling

The Art of Building Influencer Relationships: Ann Handley

The relationship with an influencer needs to be mutually beneficial. In this interview from Content Marketing World, Ann Handley explains how she wants brands to show interest in her for more than just her influencer status.

Categories
Digital Selling

The Art of Building Influencer Relationships: Andrew Davis

Influencer marketing is about building relationships with individuals. In this interview from Content Marketing World, Andrew Davis reveals how he, as an influencer, prefers to be approached by brands.