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Content for Sales Modern Marketing Engine Podcast

We Only Need Great Content Marketing

Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.

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Modern Marketing Engine Podcast Selling With Video

How Brands Break Through To Audiences With Video

If you want to leverage your B2B marketing to greater effectives, you need to do it with video.This episode with Sara Larsen tells you how.

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Content for Sales

Inbound Marketing Success = Sales & Marketing Alignment

Start building a strong social media presence with these three essential social media rules.

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Content for Sales Modern Marketing Engine Podcast

3 Pivotal Elements to Lead Generation Through Content Marketing

Guillaume Decugis, CEO of Scoop.it!, discusses how to support your lead generation goals by establishing a strong connection among three pivotal elements of content marketing.

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Content for Sales

3 Reasons Your Sales Funnel is Like Dating

The healthiest sales funnel has a diverse mix of leads, not all of which are sales ready. Targeting a mix of leads across all three stages of the sales funnel is a productive way of maintaining a healthy flow of leads that mature into sales ready leads. Here’s a look at the three stages of the sales funnel and some of the marketing plans that can keep your sales funnel healthy.

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Content for Sales

B2B Lead Generation Strategies That Fill Your Funnel

All B2B marketers have a dual objective when it comes to lead generation. They want to fill the top of funnel (TOFU) to build the sales pipeline. A healthy sales pipeline produces viable sales opportunities over the long term. But, marketers also have pressure to produce leads that are sales ready now. These leads move to the bottom of the funnel (BOFU) quickly.

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Sales Leadership

Conference Marketing Lead Generation Tactics in the Digital Age

Event marketing has evolved quite a bit during the past 10 years. Today’s marketing budget must be utilized in the most cost efficient ways to do effective lead generation and to deliver real ROI when you exhibit at an industry conference. I would like to share some conference marketing elements that can produce successful lead generation strategies for your next event.

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Content for Sales

B2B Leads Approved by Sales How to Attract Them

I recently co-hosted a webinar with Dale Underwood, CEO of EchoQuote and Tony Gonzales, Sales Director at Federal Appliance, a successful user of this lead generation technique. Below is the entire webinar recording. If you are a Marketing or Sales executive responsible for lead generation in a B2B selling environment, this webinar will be worthwhile.

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Content for Sales

B2B Sales Leads 4 Steps to Sales Ready Leads

We now live in the age of transparency. Visitors to your website can remain anonymous across all their visits until they are ready to identify themselves to your sales team. The risk you take is that you can keep visitors engaged enough to bring them back to your website and eventually convert them to a sales lead. That’s a big risk…

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Content for Sales

Two Lead Generation Strategies That Work

Many B2B marketers fail to offer website visitors and social media encounters compelling reasons to engage. The biggest mistake in online B2B marketing is limiting CTAs to “contact us.” So often a website visitor is conducting research. They are simply not ready to “contact you.” But, if you offer a B2B website visitor something compelling that aligns with their stage in the buying process, they will often accept your offer. Traditionally, a popular B2B CTA has been a white paper download. This can be very effective, but it’s so common that it must be compelling. White paper CTAs with an image and a benefit statement usually perform best. E-books can perform even better than white papers.