LinkedIn Sales Navigator Tag

LinkedIn’s Sales Navigator Assists Social Selling

LinkedIn introduced Sales Navigator in San Francisco this week. Sales Navigator is a Premium subscription designed to help corporate salespeople identify and connect with decision makers.  It makes perfect sense. LinkedIn has always been a powerful sales prospecting tool for two reasons:

1. LinkedIn is a Killer Database:LinkedIn has 150+ Million names with fresh, user-supplied details. Its Advanced People Search allows salespeople to easily find members that match an ideal customer profile.

2. LinkedIn is Social: The social networking aspect of LinkedIn offers the possibility of discovering a mutual contact to provide an introduction, thereby increasing the chances of making that all-important initial connection.

Many people are surprised to learn that Sales Navigator is one of twelve Premium subscriptions available from LinkedIn. There are three levels (think Good, Better, Best) of four user categories (Salesperson, General Business, Recruiter, and Job Seeker). Sales Navigator is the middle of the Sales category.

Following are six key selling features that Sales Navigator delivers that are not available with the free version of LinkedIn.