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Sales Leadership

Four Ways to Derive Value From Your Participation on LinkedIn

Are you on LinkedIn? Here are four ways to begin deriving value from your LinkedIn connections.

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Content for Sales

6 LinkedIn B2B Company Pages That Rock

The LinkedIn Company page is another website that you own, albeit on rented digital land. As LinkedIn continues to strengthen its content marketing centricity, B2B brands who dedicate the time and resources to create strong brand messaging and engaging content, reap the benefits. There are at least 4 factors that make a LinkedIn company page effective.

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Content for Sales

7 Content Marketing Formats That Rock

This list of 7 content marketing formats represents a diverse mix that provides opportunity for you to learn which formats are most popular with your audience. A diversified mix of content formats maximize the chance of reaching your target audience across different channels, building a loyal community and producing leads or other desired outcomes.

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Sales Leadership

Personal Brand Is Different Than Corporate Culture

A well defined company culture supported by employee personal branding produces the best case for effective Internet marketing results.

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Sales Leadership

LinkedIn Launches Product Recommendations for Company Pages

On November 1st LinkedIn quietly launched a new feature for company profiles. A handful of companies were selected to be the first to display their products and services on their company profiles. LinkedIn is now in the process of rolling out this feature network wide.

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Content for Sales Modern Marketing Engine Podcast

LinkedIn 8 Content Marketing Tips

If you’re not signing into LinkedIn several times a week, you’re missing out on networking. If you’re a job seeker you should sign in every day to network and check the job listings. If you are invisible digitally, you don’t exist. LinkedIn gives you a powerful digital presence. You can create meaningful content to tell your story 24/7 on LinkedIn.

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Sales Leadership

Social Networking for Job Seekers

Bernie Borges recently presented a seminar for job seekers. He presented five strategies for social networking that can turbo charge a job search. The five strategies are: Acquire the Mindset of a Triathlete, Basic Social Networking Best Practices, Social Networking Like the Pros, Become an Entrepreneur and Good Enough Isn’t. Bernie’s slide presentation is available for download.

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Podcast

Social Media Business Development A Step-by-Step Plan

David focused his plan on building two aspects of a client relationship – professional credibility and social credibility. LinkedIn is the platform to build professional credibility along with his blog. David is not a technology guy. So, when he decided to start blogging, he went to Google and searched “how do I build a blog?” David found Hubpages to build a blog.

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Blog Post Content for Sales

B2B Content Marketing for SMB Business

B2B marketers must ask themselves, how do their websites perform in searches pertaining to their niche? Many B2B websites are just a “blow-horn” for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most B2B prospects want to get to know a business before they call them or fill out a form.

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Sales Leadership

Developing a Social Media Marketing Strategy

One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don’t! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges’ book Marketing 2.0, to offer marketers advice on how to develop a social media marketing strategy.