4 Strategies to Drive Marketing Results with Limited Resources
Driving marketing results with limited resources is a challenge for any marketing leader. David Buffaloe, CMO of Vertical IQ explains his success formula.
May 13, 2020
Managing A Remote Marketing Team As The New Normal
Marketing leaders are learning that managing a remote team is difficult and they’re scrambling to figure it out. Matt Langie shares great advice on this episode.
April 1, 2020
Why Sales Enablement Strategy Fits Best in Marketing
Who is best equipped to carry out an effective Sales Enablement Strategy? Sales? Marketing? Maybe another department? Genefa Murphy shares her lessons-learned on this episode!
March 11, 2020
All Together Now: Brand and Demand Generation
Brand and demand generation don’t often go together in a global campaign – but they do so well in the All Together Now campaign from Nutanix!
November 6, 2019
The State Of Work For Marketing Leaders
Every marketing leader wants to optimize the environment for their teams to get work done. This episode reveals how well we’re doing that!
October 9, 2019
How To Get The Meeting Every Time, with Stu Heinecke, Episode #128
If you don’t get the meeting, you won’t get the sale. Stu Heinecke explains how to dramatically increase your chances of getting that meeting, on this episode.
October 3, 2019
How Marketing Can Support High Performing Sales Teams
Meshell Baker summarizes the six steps to creating high performing sales teams and how marketing should support them. Listen in and learn how!
April 24, 2019
The Career Journey of the Modern CMO
The modern CMO is a fairly new position, but one that is growing in influence every year. Join Bernie and his guest Darryl Praill to hear the path ahead.
April 17, 2019
5 Pillars of Modern Account Based Marketing in Action
Account Based Marketing is by no means a new topic to marketing professionals. But the advent of new technologies makes the ABM process potentially more effective. Sydney Sloan brings a wealth of experience to the conversation, including a prolong at Adobe.
March 27, 2019
How Marketers Can Create A Customer Success Tool To Fuel Sales Enablement
On this episode, CMO John Ryan shares how Crossfuze created its own customer success index to fuel both sales and sales enablement.
February 20, 2019
How Branding Enables More Social Selling Conversations
Sales and Marketing leaders should be in lockstep on professional profile branding. You want to make the right impression when buyers are checking out your sales reps online.
February 12, 2019
Leveraging Digital Sales for the 3 Tiers of Account Based Sales
Account Based Sales and Account Based Marketing are hot topics lately, but there’s a lot of variation in how people define them. In this article, Vengreso’s CSO, Kurt Shaver, identified three different tiers that fall under the umbrella of ABS/ABM, according to the many sales reps she talks to every day.
March 12, 2018
Harnessing Propensity to Buy Data to Create Sales Ready Conversations
The typical MQL approach to measuring KPIs is out. It’s time for an account-based approach that shows people’s propensity to buy. Diana Eadington Reed of Oracle shares how her team is doing it, on this episode.
January 24, 2018
4 Reasons Employee Advocacy is Easier for Millennials
Millennials are seemingly taking over the B2B workforce. Here are four reasons why employee advocacy appears easier for them and why you should begin your employee advocacy program with your millennial employees.
December 3, 2015
8 Reasons to Ignore our New Website
After many months of planning our new website (more than we anticipated), we’ve launched it. But, why should you care? Seriously, you’re super busy. So, rather than attempt to get YOU excited about OUR new website, I’m offering you these eight reasons to ignore our new website.
November 18, 2014
How to set PPC Marketing Goals
Whether managing PPC marketing yourself or hiring an agency, before you start spending money advertising on search engines, carefully consider what you are trying to achieve. What is your goal when advertising? See some examples. Learn how to figure out what your PPC marketing goals are.
May 10, 2013
6 Ways SEO is Like Gardening
The similarities between SEO and gardening are striking. Understanding the parallels between these similarities will help shape your SEO strategy.
January 11, 2013
Conference Marketing Lead Generation Tactics in the Digital Age
Event marketing has evolved quite a bit during the past 10 years. Today’s marketing budget must be utilized in the most cost efficient ways to do effective lead generation and to deliver real ROI when you exhibit at an industry conference. I would like to share some conference marketing elements that can produce successful lead generation strategies for your next event.
January 5, 2012
Online Marketing Strategies How Many Experts Required?
We’re all familiar with the humorous cliché “how many (fill in the blank) does it take to screw in a light bulb?” Obviously, most anyone can handle the mechanical task of inserting a light bulb into the appropriate receptacle. However, the light bulb itself has no value without a bevy of expertise from electricians, engineers and support personnel driving electricity to the socket. The same holds true for marketers in implementing online marketing strategies.
August 16, 2011
Inbound Marketing Is All About Leverage
Inbound marketing allows a company to leverage content assets online to produce connections with people who have interest in your company’s products. Ignoring this leverage opportunity is very risky in a marketing economy where established competitors can surpass you with inbound marketing strategies quickly. Worse yet, newer nimble and inbound marketing savvy competitors can come out of seemingly nowhere and eat your lunch.
April 11, 2010
B2B Buzz Marketing with Paul Dunay
Paul and his colleagues at Avaya defined the mission of all the social marketing to be: Powerful, Authentic, Personal Interaction. They defined several objectives including demonstrating thought leadership, building brand awareness, increasing demand, and producing sales leads. Since Avaya had already started doing many tactics on the social web, the decided to consolidate their strategy across four platforms: The Avaya corporate blog, customer forum, a few TW profiles and the Avaya Facebook Fan page.
February 5, 2010
Developing a Social Media Marketing Strategy
One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don’t! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges’ book Marketing 2.0, to offer marketers advice on how to develop a social media marketing strategy.
November 1, 2009
Why Recruitment is Marketing
Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies.
November 24, 2015
How HubSpot Uses Live Video in their B2B Marketing Strategy
Chelsea Hunersen explains how HubSpot is using live video to drive viewers to other content, to increase engagement, and to gauge interest levels on various topics.
September 21, 2016
The Role of AI in Account Based Marketing
Aman Naimat, Sr. VP of Technology at Demandbase explains how AI functions in account-based marketing, and Demandbase CEO Chris Golec predicts when AI will become mainstream in B2B marketing.
February 14, 2017