I recently gave a presentation at Tech Summit that was very well received. Here is a link to my slides for this presentation. Additionally, I recorded a podcast to share it with you. Below are the highlights with more detail covered in the podcast.
David focused his plan on building two aspects of a client relationship – professional credibility and social credibility. LinkedIn is the platform to build professional credibility along with his blog. David is not a technology guy. So, when he decided to start blogging, he went to Google and searched “how do I build a blog?” David found Hubpages to build a blog.
Tracking the reach of your content in social media is just a part of the measuring results secret sauce. You also need to gain insights so you can measure your progress and take action. A metaphor comes to mind. Social media marketing is like flying an airplane. The sophisticated cockpit constantly calculates the extent to which the plan has shifted from its course route and makes the necessary adjustment to get the plane back on its course. In social media marketing, you must similarly be tracking and interpreting in order to know when and how much you must adjust your content strategy and your tactics to stay on course.
Content marketing is one of the pillars of a Marketing 2.0 strategy. Businesses that produce great content build an asset. Buyers want to engage with people and companies by their content, not by their marketing. Great content builds relationships and trust among buyers. Content marketing is a must for long term marketing survival.
One of the benefits I described is the ability to tap into staff wherever they may be in the org chart. Staffers should enjoy their work when they are instrumental in building and maintaining your social media strategy especially as their personal brand begins to grow. But, how do you develop your staff to get great results?
The following is an excerpt from my book: Marketing 2.0: Bridging the Gap Between Buyer and Seller on the Social Web…
There are many benefits to a social media marketing strategy. Here is a short list of benefits. Please add to it with your comments…Note, I do not discuss in any detail the benefits organizations might enjoy using social media internally for collaboration and productivity gains.
This blog post is an excerpt on personal branding from my forthcoming book Marketing 2.0, due out in June… (edited Book Published June 2009) The term personal branding is relatively young, but the concept is nothing new. Before the advent of the social web and its many opportunities for personal branding we just called it […]