Sales and Marketing Budget: Use it or Lose it?
Don’t lose 2021 budget because you didn’t spend it all in 2020. The Vengreso team suggests 9 ways to use your end-of-year sales and marketing budget.
November 16, 2020
Managing A Remote Marketing Team As The New Normal
Marketing leaders are learning that managing a remote team is difficult and they’re scrambling to figure it out. Matt Langie shares great advice on this episode.
April 1, 2020
Growth Marketing through Hyper-Personalization
Growth marketing is about increasing pipeline so the sales organization can be more successful, faster. My guest on this episode of the podcast approaches growth marketing through hyper-personalization.
March 18, 2020
Why Sales Enablement Strategy Fits Best in Marketing
Who is best equipped to carry out an effective Sales Enablement Strategy? Sales? Marketing? Maybe another department? Genefa Murphy shares her lessons-learned on this episode!
March 11, 2020
5 Sales and Marketing Alignment Podcast Episodes – Modern Marketing Engine
Listen to these five essential Modern Marketing Engine podcast episodes to learn how companies are aligning sales and marketing to enable sellers to create more sales conversations.
February 25, 2020
How To Measure Contribution To Sales Pipeline From Events
Events have always been difficult to track when it comes to their impact on the sales pipeline. But no more. Tech and systems change everything. Listen to learn more.
February 19, 2020
How AI Sales Assistants Are Changing Automotive Dealerships
The advent of AI Sales Assistants are making engagement with buyers even more effective at auto dealerships around the country. Find out more on this eipsode.
January 29, 2020
Overcoming No Decision In The B2B Buying Process, with Jon Perera and Matt Weil, from Highspot, #132
If you are struggling with “No Decision”s in your B2B buying process, there are lots to learn from this powerful conversation on the Modern Selling Podcast.
January 23, 2020
How Any Business Can Build Long Term Profits Through Raving Fans
Long term profits are the holy grail of any business and you can secure them through creating your own fanocracy. David Meerman Scott shares how on this episode.
January 15, 2020
Creating A Profitable Fanocracy For Your Brand, with David Meerman Scott, Episode #130
David Meerman Scott’s latest book, “Fanocracy,” co-authored with his daughter Reiko Scott, is a dissection of how true fans of any group or organization develop their “fandom” and how we as business and sales leaders can organize our strategies around encouraging fans, which in turn can drive long term profits. Join us for this episode of the #ModernSelling podcast as we dive into this fascinating topic!
January 9, 2020
Why Customer Success Belongs in Marketing
Customer success clearly belongs in the Marketing department. Jeanne Hopkins from Lola.com explains why! Listen or read the show notes.
January 8, 2020
Improve Your Team’s Performance with a Digital Sales Benchmark
How does your team currently use digital selling techniques? Learn how to get a digital sales benchmark and how to use the results to improve performance.
November 19, 2019
All Together Now: Brand and Demand Generation
Brand and demand generation don’t often go together in a global campaign – but they do so well in the All Together Now campaign from Nutanix!
November 6, 2019
How to Market An Unknown Premium Brand
How does a company with a premium brand offering, but little or no brand recognition, market to a universe of buyers who assume that solution providers are all pretty much the same?
October 30, 2019
3 Game-Changing Tips for Sales Leaders
Does your team use LinkedIn effectively? Based on our research, they’re not. Discover 3 game-changing tips for sales leaders and how to implement them today!
October 18, 2019
Voice of the Customer Insights Only Your Customer Advisory Board Can Deliver
If you want to dial in your marketing efforts to the Voice Of The Customer (VOC) you should consider forming a Customer Advisory Board. Kelly Bousman explains how.
October 16, 2019
The State Of Work For Marketing Leaders
Every marketing leader wants to optimize the environment for their teams to get work done. This episode reveals how well we’re doing that!
October 9, 2019
Why B2B Marketing And Sales Is Broken And How To Fix It
Account Base Marketing – ABM is B2B. If that surprises you, tune into this podcast. Sangram Vajre from Terminus explains the role of B2B marketing.
September 11, 2019
Building a Bridge Across Marketing, Sales and Service for a 360 Degree View of the Connected Consumer
Learn how to bridge the gap between marketing, sales, and service for a better view of the connected consumer. Niki Hall of Selligent tells you how.
August 28, 2019
Career Advice For Women In Marketing
The path to leadership in marketing can be daunting for women. Listen as Tricia Sacchetti shares her tips on how women can pave the way more effectively.
August 14, 2019
How To Harness Customer Conversations In Real-Time To Drive Results
How B2B sales and marketing teams can harness the power of real-time customer conversations through conversation intelligence.
August 7, 2019
What’s Changed In My 15 Years Of Marketing Leadership
Marketing leadership has changed significantly over the years. Listen in to get the inside perspective from Steven Handmaker with Assurance.
July 24, 2019
Identify Conversation-Ready Leads Faster With An AI Assistant
Learn how AI assistant technology has increased the number of qualified leads for the Oracle sales and marketing team with Kevin Colosimo on this episode.
July 17, 2019
How to Leverage an Employee Advocacy Program and Increase Your Company’s Social Reach
Ready to improve your social media performance 3,850 times over other companies? Find out how to leverage an employee advocacy program for your business!
July 12, 2019
The State of Digital Selling with LinkedIn
Are you using LinkedIn in your digital selling strategy? Listen to the episode to learn ways to effectively implement LinkedIn strategy with Kurt Shaver.
June 19, 2019
Harnessing B2B Buyer Intent Signals In ABM
Learn how leveraging buyer intent signals impacts B2B account based marketing with John Steinert, CMO of TechTarget on this episode.
June 12, 2019
3 Ways To Ensure Marketing and Sales Produce Measurable Results
Discover how being united in marketing and sales at Conversica leads to measurable results with CMO Rashmi Vittal and CSO Gregg Ames.
June 5, 2019
A Guide For The Modern Marketer’s Go To Market Strategy
In this podcast with Utpal Bhatt, you’ll learn how to develop your go to market strategy according to the type of category your business is in.
May 22, 2019
A Modern Approach To Sales Alignment & Marketing In Manufacturing
Learn how marketing and sales alignment contribute to greater customer reach in manufacturing with Carl Howe and Dr. Wes Martz.
May 15, 2019
We Only Need Great Content Marketing
Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.
May 8, 2019
How Marketing Can Support High Performing Sales Teams
Meshell Baker summarizes the six steps to creating high performing sales teams and how marketing should support them. Listen in and learn how!
April 24, 2019
How To Maximize Modern Sales Effectiveness And Productivity, with Mat Singer, Episode #110
If you need to learn how to maximize sales effectiveness across your entire organization, Mat Singer is on the podcast to help you do that. Listen now!
April 23, 2019
How To Separate Inbound And Outbound Sales To Create More Revenue, with Aaron Ross, Episode #109
Create more revenue for your organization by separating inbound and outbound sales teams. Aaron Ross explains why and how on this episode!
April 18, 2019
The Career Journey of the Modern CMO
The modern CMO is a fairly new position, but one that is growing in influence every year. Join Bernie and his guest Darryl Praill to hear the path ahead.
April 17, 2019
Brand Marketing is the New Demand Generation
Brand marketing is quickly becoming more important than product marketing. Armen Najarian, CMO at Agari explains how he’s taken his company to the next level.
March 20, 2019
How Marketing & Sales Contribute to Digital Transformation at CenturyLink
Chris Sikora of CenturyLink shares their digital transformation journey and how they’ve achieved 83% more digital engagement since training their sales team in social selling.
March 13, 2019
How Little Changes To Your Sales Message Can Have Incredible Results, with Tim Riesterer, Episode #102
Your sales message can be much more effective than it is, with just a few small changes to the language you use. Tim Riesterer shares all the details on this episode!
February 21, 2019
How to Create an Impact with Personalized Marketing and Sales Messaging
Corporate Visions, Inc. and Vengreso present Getting Personal About Personalization, a webinar that examines how to create personalized marketing and sales messaging that drives action.
February 14, 2019
Going Beyond Marketing and Sales Alignment with Justin Shriber, Episode #96
Marketing sales alignment is good. Marketing and sales orchestration is better. Justin Shriber explains the concept and tells you how to get started, on this episode.
December 20, 2018
A 3 Step Plan To Create A Video Strategy That Gets Results
If you don’t have a video strategy for your content marketing efforts, you are missing a powerful tool. Nathan Veer shares his 3-Step video formula on this episode.
December 5, 2018
How to Get Started with Artificial Intelligence in Content Marketing
Listen to this podcast to discover two business models to get started with artificial intelligence in content marketing
November 28, 2018
To Achieve Modern Sales Success You Have To Become A Modern Seller, with Amy Franko, Episode #90
My guest on this episode of #SellingWithSocial is Amy Franko, champion of modern sales. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then pivoted 180° into entrepreneurship, launching a training firm – Impact Instruction Group. She has successfully built and scaled a book of business that includes some of the world’s most recognizable brands.
November 8, 2018
Using Predictive Intelligence To Increase Sales Revenue, with Christine Zmuda, Episode #89
Predictive Intelligence is changing the way marketing and sales professionals get results. In short – it allows us to give individual prospects or customers experiences that are unique to them and fit where they are in the sales process. It does so by utilizing data from all web-based channels: email, mobile, social, and even a call center. Best of all, predictive intelligence is proven to drive key business results.To speak with me about this issue I invited my friend Christine Zmuda to be my guest on this episode of #SellingWithSocial.
October 31, 2018
Helping Customers Win More through Highly Personalized Account Based Marketing
Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account. On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solutions for enterprise customers across the globe, about how they help their customer win through highly personalized account based marketing.
October 24, 2018