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Modern Marketing Engine Podcast Sales Leadership

How Personal Branding Complements the Employer Brand Strategy at Merck & Co., Inc.

Can brand strategy be complemented and even helped by encouraging personal branding and sharing among employees? John Graham of Merck explains how the Merck brand strategy has made that approach a major focus and demonstrates the amazing results it’s had, on this episode of Social Business Engine.

Categories
Modern Marketing Engine Podcast Sales Leadership

Digital Transformation of The Merck Manuals

Shawnee Brown, Associate Director, Global Social Media Strategy at Merck discusses how Merck is progressing through their digital transformation to make the best medical knowledge accessible to more than 3 billion people around the world.