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VengresoPosts tagged "modern marketing"

The Ice Cream Sandwich Approach to Content Marketing

Enterprise content marketing can no longer be considered the sole responsibility of a traditional marketing department. Most of a brand’s expertise rests in the employee ranks. The modern marketer must build consensus with employees across departments to willingly participate in content marketing strategies that humanize...

The New Modern Marketing Paradigm Shift Blog Image

The New Modern Marketing Paradigm Shift

Social selling is to the individual sales professional, what the modern marketing paradigm shift is to a social business. When employees engage authentically everyone wins, especially the customer. And, that’s good for business....

Inbound Marketing…Rad or Fad

Inbound marketing best practices with the added dimension of understanding the modern buyer’s process in their journey allows the modern marketer to be aligned with the modern buyer. Only then can the modern marketer create experiences that resonate with the modern buyer....

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